High Brew Coffee releases Sweet Cream Nitro Cold Brew
New variety influence by consumer feedback, interest
High Brew Coffee, Austin, Texas, is expanding its ready-to-drink (RTD) line and continuing to innovate in the nitrogenated (nitro) cold brew category with the launch of its Sweet Cream Nitro Cold Brew variety. The company first entered the category in spring 2020 with its initial Nitro Cold Brew Black flavor. This latest extension was created based on overwhelming consumer feedback and interest.
“High Brew is a brand ‘for those who do,’” said David Smith, founder and chief executive officer of High Brew Coffee, in a statement. “Our fans continue to crave nitro cold brew, and we are thrilled to be growing our nitro family with a new, Sweet Cream variety, which — like our original — offers natural caffeine, smooth taste and all the indulgence of a nitro latte.”