American Beverage announces new brand name to reflect its distinct identity
Association unites industry as it drives forward with solutions-oriented focus on issues
American Beverage, formerly the American Beverage Association (ABA), Washington, D.C., announced a new look and name that speaks to who the association is — a strong, united, forward-thinking industry driving solutions together on issues of importance to the communities, families and customers we serve, it said in a statement.
The ABA, which celebrated it’s 100-year anniversary in 1919, notes that as it moves into the next 100 years as a solutions-oriented industry, it will be known as “American Beverage,” because at its core, that is who we are, the company says. American Beverage (AB) captures the strength and unity of our industry as it moves ahead together. A new tagline, “Driving Solutions Together,” speaks to the collaborative nature of our membership and the organizations the industry works with to achieve positive results, it adds.