In an ongoing trend toward healthier ingredients, consumers continue to demand beverages that deliver on functionality and flavor, along with clean-label preferences. As such, beverage brands and formulators are developing beverages with superfood and antioxidant ingredients that deliver health benefits as well as please the palate.

Nina Riggins, senior marketing manager of beverage strategy at Kerry Taste & Nutrition, Beloit, Wis., says that 68 percent of consumers consider food and beverage to be medicine.