Miller Lite memorializes work holiday parties with new campaign
Beer brand teams with Alex Prager for art installation at LACMA
2020 has upset most holiday traditions, but there is one that many have mixed feelings over — the evolution of work holiday parties. In fact, more than 50 percent of full-time office employees say they aren't sad to see these parties go, and 70 percent would choose time off from work over a holiday party, according to a survey from Engine Insights. Feelings may be mixed, but Miller Lite hopes there is one thing we can agree on: not attending a work holiday party means more time for people to enjoy Miller Lite with a few real friends. 'Tis Miller Time.
To bid farewell to the work holiday parties of the past, Miller Lite teamed up with renowned visual artist Alex Prager to memorialize their cringiest moments in a new campaign. Hyperrealist sculptural figures created by the artist and featured in the campaign will be featured in an art installation on display outdoors at the Los Angeles County Museum of Art (LACMA) and in a virtual experience at LACMA.org.