Sparkling Ice +Caffeine unveils new packaging design
Redesign better represents caffeine inclusion
Sparkling Ice sparkling waters, a brand of Seattle-based Talking Rain Beverage Co., showcased the packaging redesign of its Sparkling Ice +Caffeine, in all six flavors. Featuring a clean, bright and ombre-like design, this colorful refresh will roll out across the country beginning in October, the company says.
The Sparkling Ice brand is putting its expressive design to the test with a sleek and smooth packaging that embodies the line’s purpose as both a functional and flavorful beverage, giving consumers the extra boost they need to power through the day, it says. Developed by Talking Rain’s in-house graphic design team, the goal of this redesign was to better represent the flavorful sparkling beverage, now amplified with caffeine. The plus sign feature within the logo depicts the “supercharged” element of the product, supported by the ice cube dropping into energetic distortion and noise with vibrant hues, the company adds.