Bud Light teams with NFL, Twitter for virtual fan experience
Bud Light Showtime Cam provides NFL fans the chance to celebrate with their favorite teams
Just in time for the kick-off to the 2020 NFL season, Bud Light, in tandem with the NFL and Twitter, is unveiling Bud Light Showtime Cam, a first-of-its-kind interactive celebratory camera.
Bringing the in-stadium experience to devoted fans at homes across the nation, Bud Light Showtime Cam creates a dedicated place for players to celebrate major moments throughout the games with their fans. Allowing players to showcase their personalities through the Showtime Cam, it enables fans to glimpse into who they are under their helmets, the company says.