Especially during these unprecedented times of COVID-19, the idiom “live life to the fullest” has poignant meaning. In addition to “living your best life,” as Oprah would say, consumers are taking stock of what they eat and drink, with functional, better-for-you beverages and powders that reduce stress, promote a restful night’s sleep and increase immunity reverberating in the marketplace.
Founded in 2009, Neuro Brands LLC was created to address a need that was lacking in the lifestyle beverage space, says company Chairman and Founder Sanela Diana Jenkins. “Everything that I found on shelves included a long list of ingredients, which you had to be a scientist to know what they were, or they were full of sugar, and nothing to really address sleep or stress,” she explains. “The taste also wasn’t good. So I got to work, creating a line of lifestyle beverages that address those needs and that I would enjoy drinking myself.”