Released in 1964, the TV commercial for Lucky Charms cereal features an animated Irish leprechaun reminding us that its toasted oat pieces and multi-colored marshmallow shapes are “Magically Delicious.” The tea market also is experiencing a “magically tea-licious” vibe because of its growing variety of flavors, strengths and varietals.
According to the New York-based Tea Association of the USA Inc., Americans consumed more than 84 billion servings of tea in 2019. The tea category offers a “rainbow of options,” including bagged, bottled, loose-leaf, hot, iced and cold brew.