In Jo Readman’s children’s book “George Saves the World by Lunchtime,” a young boy learns from his grandpa how the four Rs — reduce, reuse, repair and recycle — will help the child accomplish his plan to save the world by lunchtime. The packaging world also is doing its part to help “save the world” by making recycling easier for everyday world-savers.
“Many brands have made pledges to achieve significant sustainability goals and, depending on the beverage substrate, typically categorize their efforts into either recycling, bio-renewability or compostability,” says Rick Stokes, director of the coatings group for Sun Chemical, Parsippany, N.J. “Most efforts in the beverage category typically fall into the recycling category.”