Whether its floral, fruity, savory, sweet or tarty, beverage-makers are getting adventurous with flavor selections. Consumer preference for healthy ingredients increased demand for floral, exotic flavors, while being stuck at home has boosted demand for familiar “dessert” flavors. As a result, beverage-makers are getting creative with an array of unique flavors hitting the market.
K.C. Kuder, marketing communications specialist at Synergy Flavors Inc., Wauconda, Ill., says Synergy Flavors identified three key trends impacting product development in 2020: wanderlust, vintage and mindfulness.