In its 2019 Retail and Sustainability Survey, New York-based CGS, a global provider of business applications, enterprise learning and outsourcing services, noted that more than two-thirds of the 1,000 Americans surveyed consider sustainability when purchasing products. In fact, respondents also are willing to pay 25 percent more for these better-for-the-environment products. Responding to this demand, beverage brands both large and small are implementing sustainable, eco-friendly processes and products, and tackling social responsibility on a variety of levels.
In its 13th year, The Coca-Cola Foundation and national community improvement nonprofit Keep America Beautiful continue to organize and run the Keep America Beautiful/Coca-Cola Public Spaces Recycling Bin Grant Program. Because an estimated one-third of all beverage containers are consumed on-the-go, the program distributes public space recycling bins to 31 organizations in 19 states to increase recycling accessibility in more locations throughout the country, the company says.