Molson Coors, L.A. Libations announce partnership in building beverage brands
Molson Coors, Chicago, and L.A. Libations, El Segundo, Calif., announced a multiyear partnership that includes a significant minority equity investment by Molson Coors in L.A. Libations as well as category-exclusive access to the company’s services. Molson Coors also will hold two seats on the L.A. Libations board.
The investment gives Molson Coors a stake in new products launched by L.A. Libations and the agreement gives Molson Coors access to brand creation and building, and consulting/insights services from L.A. Libations, with the option to purchase the brand in full. Molson Coors still will hold a financial stake in L.A. Libations’ ownership of the brands they do not purchase.