In the “Nature Cat” TV episode titled “Earth Day Every Day,” Nature Cat, Squeeks, Daisy and Hal learn through their journey to recycle a bottle that they found in a stream that by taking action Earth Day is every day. In the beverage market, brand owners and suppliers increasingly are embracing this mentality as they further sustainability initiatives.
Although much attention is given to primary packaging materials, suppliers in the labeling market are seeing the growing influence sustainability has on operations and are seeking to be proactive participants to the solution.