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Home » Foodservice operators offering authentic experience
As the ever-changing landscape of the foodservice industry continues to evolve, providers hoping to stay ahead of the curve of consumers’ wants and needs must change along with it. Dining out — still an important part of Americans’ lives — is viewed by millennials and Generation Z as an opportunity to spend their money on authentic experiences with family and friends. More adventurous consumers are demanding luxurious, upscale offerings or traditional favorites offered in new ways.
Miranda Lambert, research analyst at Chicago-based Euromonitor International, describes how restaurants have had to adapt from previous generations who favored menu consistency.