Trying to give up diet soda and get healthy but growing increasingly bored with drinking plain water, hint Inc. Founder and Chief Executive Officer Kara Goldin took her “little idea” and mantra to “drink water, not sugar” and developed it into a woman-run business with more than 150 employees and $140 million in sales, industry sources say.
Founded in 2005, the San Francisco-based hint Inc. was born with passion and purpose, growing from Goldin’s experimentation in the kitchen from adding sliced up fruits into water as a means to get healthy while also inspiring her husband and their four children then all under the age of seven, to try the healthier, better tasting waters.