Consumer access to virtually anything can be done through the convenience of the Internet. Grocery shopping is no exception anymore. In fact, online sales of groceries more than tripled between 2013 and 2018, according to Rockville, Md.-based Packaged Facts “Online Grocery – October 2018” report. Although consumable eCommerce is a growing market, it accounts for only 2 percent of total grocery spending, it explains. As retailers work out the kinks, experts are forecasting strong growth for the eCommerce channel.
“Most of the growth has occurred since 2016 as eCommerce platforms and conventional grocery stores have increased both their participation and their geographic footprint with expanded service areas,” the report states. “For instance in August 2017, Aldi began a partnership with Instacart in three cities to allow online orders and delivery, and in September 2018, the company announced the partnership would expand to all of its stores in the U.S.”