As the consumer packaged goods (CPG) market continues to influx with value-focused brands, more and more retailers are placing greater emphasis on their own brands, experts note. With steadily increasing sales, private-label CPGs are giving branded products a run for their money.
According to New York-based Beverage Marketing Corporation’s (BMC) October report titled “Private Label Beverages & Contract Packaging in the U.S.,” sales of private-label products of all types once again increased in 2017, reaching $122.3 billion, an increase of almost $3 billion from 2016, it states.