This holiday season, Heineken USA is releasing a limited-edition 1.5-liter Magnum bottle and new holiday-themed packaging for its 12-pack. Along with themed packaging, Heineken will launch a new national program that features TV spots, online digital video and social media activations that take common beliefs in everyday life and cast them in a fresh and witty Heineken point of view to drive consideration for consumers to purchase Heineken for their holiday parties and celebrations, the company says. Consumers who Shazam a Heineken bottle at on-premise retailers will receive a $5 Uber credit, while supplies last, to ensure a safe ride throughout the holiday season. Coupons and rebates, and holiday-themed point-of-sale items will bring the program to life, it adds. “Heineken, a family owned brand with a rich history and premium credentials spanning 150 years, is confident in asking consumers to Celebrate What’s Inside, to celebrate the Heineken that consistently delivers the quality that consumers seek,” said Bjorn Trowery, director of external communications at Heineken USA, in a statement. “Beer is an essential purchase for holiday celebrations, large and small. More than any other season, consumers want the brands they serve during the holidays to reflect the spirit of the season and the quality they expect, and to show their friends and family how much they care.”