Connecting wine with art and fashion
Graffiti artist Miguel Paredes creates unique wine labels
Friends Beverage Group of Miami launched new 750-ml graffiti-designed Friends Fun Wine bottles in New York City. The one-of-a-kind labels for Friends Fun Wine were created by renowned graffiti artist Miguel Paredes, who grew up in New York and spent his youth as an art student under the tutelage of Ronnie Cutrone, who was Andy Warhol’s assistant at the Factory, the company says. Paredes has created his own explosive and bold style, featuring an amalgamation of graffiti, landscape and pop art, it adds. “We were confident entering into the New York market that Miguel Paredes’ designs would gain a lot of traction, as New York is where art meets fashion,” said Joe Peleg, founder and chief executive officer of The Fun Wine Co., in a statement. “We are certainly thrilled with the overwhelming acceptance of our delicious new flavors in our new bottle designs at the unprecedented levels we are currently experiencing.” With a 5.5 percent alcohol by volume, Friends Fun Wine is available in three flavors: Coconut Chardonnay, Strawberry Moscato and Sangria.