Seattle-based Nuun launched Immunity, the brands latest innovation created to support the body's natural immune defense systems.
Nuun Immunity was designed around a botanical blend containing anti-inflammatories, antioxidants and vitamins, and also includes electrolytes optimized for daily hydration, the company says. Nuun Immunity was developed to restore and defend overall immune health with a synergistic blend of Non-GMO Project Verified inflammation and pathogen fighting ingredients such as turmeric, ginger, elderberry, Echinacea, selenium and zinc, it adds.
Immunity was created through this active lens and contains a full electrolyte profile. The focus with Immunity is to aid in recovery when internal inflammation from exercise or anytime that the immune system is suppressed. In addition, daily consumption of Nuun Immunity is a beneficial way to proactively defend the body and fight back against everyday germs and stress, according to the company.
"I'm extremely proud of what the Nuun team has accomplished with Immunity," said Kevin Rutherford, Nuun president and chief executive officer, in a statement. "We are excited to deliver a clean, plant-based hydrating immunity product that caters to the active, on-the-go consumer."
Dehydration, exercise, deficient nutrition, lack of sleep and other physical and mental stressors can create vulnerabilities in the immune system. Nuun Immunity's lineup of ingredients aids in the relief of internal inflammation and supports restoring the body's natural defense systems, it states. These include the anti-inflammatories turmeric and ginger and restorative antioxidants elderberry, Echinacea, selenium, zinc and plant-based vitamins A, C, D and E. Hydration also plays a critical role in supporting and defending immune health. Immunity includes Nuun's proprietary blend of optimal electrolytes sodium, potassium, chloride and magnesium, and is formulated to be consumed with 16-ounces of hot or cold water in each serving.
"Our innovation goal with Immunity was to develop a blend of botanicals and vitamins that all work together in order to maximize immune health and hydration in the first Non-GMO Project Verified effervescent tablet," said Vishal Patel, Nuun senior research and development manager, in a statement. "With this line, and all Nuun products, we challenged ourselves to simultaneously utilize the most significant nutrition, exercise physiology research and the latest in natural foods sourcing."
Nuun Immunity is debuting with two flavors — Orange Citrus and Blueberry Tangerine — and is sold in a 10-tablet tube for $6.99. Immunity will be available at the following retailers beginning in spring 2018: Whole Foods, Sprouts, Fresh Thyme, Earth Fare, Lucky's, Bartell Drugs, Pharmaca, PCC Community Markets, REI, Performance Bikes, JackRabbit, Road Runner Sports and 100's of other independent grocers and sports specialty retailers. It also is available online at Nuunlife.com and Amazon.