Spread option offenses have helped make young college football quarterbacks household names. However, when these spread option quarterbacks transition to the professional level, general managers, coaches and fans have recognized the learning curve that these new players must undergo to adjust to the more traditional, less high-flying offensive schemes used in professional leagues.
Educating these players can be key to a successful career, but when it comes to the U.S. beer market, educating consumers is just as valuable for bringing the hard cider segment back to growth.