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New Packages

Dogfish Head Craft Brewery releases limited-edition beer, packaging

Packaging features survivalist kit

Dogfish Head Craft Brewery Survivalist Kit - Beverage Industry
Dogfish Head Craft Brewery released the ultra-limited and special-edition It’s The End of the Wort As We Know It.
February 16, 2018

Dogfish Head Craft Brewery announced the release of an ultra-limited and special-edition bottle release, It’s The End of the Wort As We Know It. A true survivalist kit, It’s The End of the Wort As We Know It is hand-packaged in a 750-ml bottle and includes all the essential necessities needed to potentially outlast the apocalypse, including beer, the company says. A limited-edition Dogfish-branded Swiss army knife is tied to the neck of the bottle, which can aid in opening the beer bottle. A paracord also secures a solar blanket to the bottle, which can protect consumers from changes in the weather. Priced at $45, only 200 packages of the medium-bodied, 9 percent alcohol-by-volume beer will be available for purchase. It also will be available on tap while supplies last.

KEYWORDS: craft beer limited-edition packaging

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