When crafting a beverage package, brands will create a label design that highlights the product attributes and showcases colorful imagery. However, in 2017, more beverage companies decided to use their label designs to put a spotlight on the creative artists that are captivating consumers.
In Beverage Industry’s annual Best Packages poll, the editors selected 10 package designs across the alcohol and non-alcohol beverage markets. Voting took place from Oct. 13 to Nov. 3 on bevindustry.com with more than 1,400 readers casting votes. Below are the top performers: