Fiji Water, Dos Equis and Celestial Seasonings among those releasing new packaging
Heineken USA’s Dos Equis brand announced the debut of its limited-edition variety pack: Exploration. The variety pack is designed to appeal to consumers who seek more interesting and legendary experiences, the company says. The Exploration 24-pack offers six bottles each of Dos Equis Lager, Ambar, Roja and Invierno. Dos Equis is supporting the launch of the new variety pack with a full schedule of traditional and digital executions including special offers aimed at building awareness and driving consumers to local retail outlets to purchase. “The Dos Equis drinker craves story-worthy experiences,” said Stephanie Dexter, brand manager of Dos Equis at Heineken USA, in a statement. “The Exploration pack fuels his quest to stay thirsty by combining two of his favorites with two additional and distinct Dos Equis styles.” The Dos Equis Exploration pack will be available at Costco, Sam’s Club, BJ’s Wholesale, and Total Wine & More in select markets through Feb. 28, 2016.