Hard cider company also adds 2 California distributors
Sonoma Cider, Healdsburg, Calif., added two new members to its sales team. James Williams was appointed senior vice president of sales overseeing six sales team members, and Ken Komar was named vice president of sales for the company’s Central territory, including Illinois, Indiana, Michigan, Minnesota, Missouri, Ohio and Wisconsin.
Williams joins the Sonoma Cider team from Manneken-Brussel Imports Inc., Austin, Texas, where he served as national sales manager after prior posts as regional sales manager and national chain manager. Komar has worked in the beverage industry for 24 years, having served as a distributor for 15 years in Ohio with prior positions at Beverage Distributors Inc., Cleveland, and Tramonte Distributing Co., Akron, Ohio. Komar also spent eight years on the supplier side of the industry working for Heineken USA, White Plains, N.Y., as a distribution manager and national account manager.