More Americans choosing foods, beverages based on healthfulness
Survey shows fewer than 1 in 4 have “emotional” conversations about food
The number of Americans who consider healthfulness when purchasing their food and beverages has shown a significant uptick in the past two years, according to the Washington, D.C.-based International Food Information Council (IFIC) Foundation’s 2014 Food and Health Survey. The survey also evaluated the “emotional” conversations consumers have about food, finding that fewer than one in four have these conversations.