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New Packages

NuAquos rebrands following consumer feedback

NuAquos
February 14, 2014

Following the soft launch of its NuAquos protein drink line, New Whey Nutrition redesigned the products’ labels in response to consumer insight. The result is a 100 percent revamp of the brand’s logo, label and colors in order to better resonate with consumers, the company says. During the soft launch, the company found that a larger logo and brighter colors stood out better in the coolers, so it adjusted the design accordingly. Also, to be more consumer friendly, the company changed the cap from a 43-mm size to a 38-mm size. The updated look is more brand appropriate and better expresses the product’s mission to refresh, restore and rehydrate, the company says.

KEYWORDS: New Whey Nutrition NuAquos protein drink packaging design packaging redesign

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