NuAquos rebrands following consumer feedback

Following the soft launch of its NuAquos protein drink line, New Whey Nutrition redesigned the products’ labels in response to consumer insight. The result is a 100 percent revamp of the brand’s logo, label and colors in order to better resonate with consumers, the company says. During the soft launch, the company found that a larger logo and brighter colors stood out better in the coolers, so it adjusted the design accordingly. Also, to be more consumer friendly, the company changed the cap from a 43-mm size to a 38-mm size. The updated look is more brand appropriate and better expresses the product’s mission to refresh, restore and rehydrate, the company says.

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The Non-Alcohol Beverage Market, analysts at Beverage Marketing Corporation detail how established categories ― like carbonated soft drinks, bottled water, fruit beverages ― and emerging beverage segments ― such as plant milks, ready-to-drink coffees and teas ― are navigating these shifts.

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