Heaven Hill Distilleries opens $10.5 million artisanal distillery, Evan Williams Bourbon Experience
Distillery tour highlights legacy of Evan Williams
Heaven Hill Distilleries Inc., Louisville, Ky., opened a new $10.5 million artisanal distillery to bring tourism and a unique brand experience for Evan Williams drinkers to the area. The Evan Williams Bourbon Experience opened to the public on Nov. 15. The new artisanal distillery and tourism experience is officially the eighth stop on the Kentucky Bourbon Trail tour and the first stop in Louisville.
The Evan Williams Bourbon Experience celebrates the legacy of Evan Williams, Kentucky’s first commercial distiller and the namesake of Heaven Hill’s flagship bourbon brand. It offers guests guided, immersive tours that virtually take them back in time to see Evan Williams’ original distillery, high-definition video recreations of the Louisville wharf and Main Street in the late 18th century, and recreations of Whiskey Row building facades along Main Street from the 1890s through the present. A dioramic video wall display allows guests to see how Heaven Hill’s modern Bernheim Distillery operates and how it is different from those in Evan Williams’ era.