Packaging News: Limited-edition designs show American pride

Covert cans

Red Bull USA released cans featuring camouflage graphics for its same-named energy drink varieties for sale in military channels and retailers immediately surrounding U.S. military bases. A portion of the proceeds from these Red Bull Camo Cans will benefit the Military Warriors Support Foundation and their Homes4WoundedHeroes program. “Military members around the world rely on Red Bull to get them through long shifts or to aid their focus in extreme situations, so it’s nice to see the Camo Can as a tribute to the dedication of our troops,” said retired three-star General Leroy Sisco, founder and chief executive officer of the Military Warriors Support Foundation, in a statement. The Red Bull Camo Can will be sold as a single 16-ounce can available in Red Bull Energy Drink, Red Bull Sugarfree and Red Bull Total Zero varieties through Labor Day.

American beauty

Skyy Vodka launched an exclusive American Beauty bottle with help from U.S. swimwear line L*Space Swim. This limited-edition summer bottle dresses the cobalt Skyy Vodka bottle in an L*Space Swim-designed bikini with star-spangled print. L*Space Swim also introduced a custom bikini, the L*Space Swim for Skyy Vodka Bikini, which was inspired by the bottle design. Both the bottle and bikini feature patriotic stars and stripes in celebration of premium, American-made products, the companies say. “As American brands, the Skyy Vodka and L*Space Swim collaboration celebrates U.S. pride and is a unique way to add a fashionable twist to our iconic cobalt blue Skyy bottle,” said Umberto Luchini, head of marketing for Skyy Vodka, in a statement. “This limited-edition bottle is an excellent demonstration of the American-made craftsmanship and modern style that Skyy Vodka has been committed to since we were founded in San Francisco 21 years ago.” A 750-ml Skyy Vodka American Beauty limited-edition bottle retails at liquor stores nationwide for approximately $18.49.

From the archives

Coors Brewing Co.’s Coors Banquet brand released new bottles and cans to highlight the label’s post-Prohibition-era roots. The new 12-ounce Coors Banquet bottle revives the “stubby” bottle style used by the brand in 1936 that helped save on glass and shipping costs, the company says. Each bottle also displays one of three label types inspired by post-Prohibition-era packaging found in the Coors Banquet archives. Individual Coors Banquet bottles and six-packs will be available in bars and restaurants for purchase nationwide through the end of the year. As part of the brand’s “Honor a Legend” program, Coors Banquet also released four Heritage Cans showcasing the brand’s history, characters and stories from the 1930s, 1959, the 1980s and 1998. The special-edition cans are available through August.

Highlighting heritage

Heaven Hill Distilleries Inc.’s O’Mara’s Irish Country Cream introduced a redesigned package that includes an enhanced bottle style and label design. According to the brand, the redesigned package delivers a more sophisticated and recognizable look at the shelf and better highlights its premium quality and approachable price point. The label redesign includes a more prominently featured O’Mara’s Irish Cream logo in a Gaelic type style as well as an Irish landscape image to showcase the authenticity and heritage of the brand, it says. The new bottle also features a shamrock cartouche in the shoulder of the bottle.

Subtle features

In conjunction with the launch of its new Burst, Crush and Zest varieties, Freedrinks Ltd.’s Zeo brand of carbonated soft drinks teamed up with global branding and design agency Blue Marlin to create new packaging for the products. As part of the redesign, the brand added a “stylish boldness” to help the product stand out on the shelf, the company says. The new packaging also incorporates Russian iconography, including a red star on the bottle’s cap and a silhouette of St. Basil’s Cathedral within the barcode, to communicate the brand’s origin, it says. To facilitate mass production, the brand also reduced the bottles’ curves but maintained a subtle twist in the shape, it adds.

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