With many consumers lacking the tools or know-how to reproduce some of their favorite on-premise cocktails, beverage manufacturers have found a way to deliver that same enjoyment to consumers in their own homes.
Jennifer Zegler, beverage analyst with Chicago-based Mintel, notes that flavored malt beverage (FMB) brands, also referred to as progressive adult beverages (PABs), are modeling products after classic cocktails. “The classic cocktail-inspired flavors also tap into consumers’ desire for convenience, which [allows them] to enjoy the flavor of a cocktail without having to be a mixologist,” she says.