Nescafé’s soothing advice
Nestlé Nescafé Memento, a new line of gourmet, instant foaming café beverages, teamed up with “The Office” actress Ellie Kemper to create a Facebook app chock-full of life advice. The app pulls information from a user’s Facebook profile to create a customized questionnaire about topics like Facebook habits, music taste, work experience and love life. Based on questionnaire responses, the app assembles one of 531,441 possible video combinations of Kemper’s “unique, funny and sometimes awkward” advice to create a customized life coach session for the user. The session ends with her parting advice for the user to take a break and enjoy a cup of the gourmet beverage.