Packaging News: Redesigns, new concepts from Miller, Illy and more
MillerCoors introduced a new standard can top for its 12- and 16-ounce size Miller Lite and Miller Genuine Draft cans. The Punch Top Can increases airflow, reducing glug and resulting in an improved, smoother pour that highlights the taste of the beer, the company says. According to company research, consumers prefer the Punch Top Can three-to-one because it more closely mimics the taste of beer served in a pilsner glass.
Dr Pepper Snapple Group’s (DPS) soft drink brands are teaming up with USA Basketball this summer as its official soft drink partner. Five DPS brands are paying homage to basketball players from the 1992 U.S. Olympic Dream Team via limited-edition collectible cans. The company’s Sunkist, 7UP, A&W Root Beer, Sun Drop and Canada Dry cans will feature images of Magic Johnson, Larry Bird, Patrick Ewing, Scottie Pippen and David Robinson, respectively.
A juicy redesign
Murry Brand redesigned the labels for Walmart’s Great Value juices, which are made and bottled by Cott Corp. With the new labels, the design firm aimed to enhance appetite appeal with larger images of the fruit to convey a more natural positioning, improve the staging of product benefits and elevate the perceived quality of the juices, it says. The new labels also made the Great Value logo less prominent, using it only as an endorser, and increased the stand-out of the 100% Juice text in order to drive the purchase decision, the design firm adds.
Bigger and better
Illycaffè and The Coca-Cola Co. increased the size of their Illy Issimo espresso-style beverages to give consumers an extra ounce in each bottle. The new resealable, ready-to-drink glass bottles hold 9.5 ounces. One bottle retails for approximately $2.49.
Ancnoc Highland Single Malt Scotch Whisky launched limited-edition packaging featuring illustrations by Peter Arkle. The primary and secondary packaging showcase drawings of the ingredients used in the product, such as barley, spring water and yeast, as well as production processes, such as heat, time and “magic,” according to Arkle. He also noted that the illustrations aim to capture the whisky brand’s “rich history and its contemporary charm.”
Mexican drink kit
Bruvado Imports created the Michelada Kit, which contains the ingredients for making the Mexican drink that’s also known as a Mexican Bloody Mary, Red Eye or Red Beer. The Mexican drink kit contains five imported Mexican lagers, a 16-ounce bottle of Camaronazo shrimp cocktail sauce, Tapatio hot sauce, Tajin seasoning, Twang beer lime salt, five cups and stir sticks.