Beverage Industry logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Beverage Industry logo
  • NEWS
    • R&D News
    • Supplier News
  • PRODUCTS
    • New Products
    • Reader's Choice Poll
  • CATEGORIES
    • Alternative Drinks
    • Beer
    • Bottled Water
    • Cannabis Beverages
    • Carbonated Soft Drinks
    • Energy Drinks & Shots
    • Juice & Juice Drinks
    • Plant-Based Beverages
    • Sports Drinks
    • Tea and Coffee
    • Wine & Spirits
  • R&D
    • Beverage R&D Features
    • Ingredient Spotlight
  • PACKAGING
    • New Packages
    • Packaging Equipment
    • Packaging Material
  • OPERATIONS
    • Distribution
    • Plant Focus
  • TOP LISTS
    • Beer Market Report
    • Executive of the Year
    • State of the Beverage Industry
    • Top 100 Beverage Companies
    • Truck Report
    • Wholesaler of the Year
  • MEDIA
    • eBook
    • Podcast
    • Polls
    • Videos
    • Webinars
  • DIRECTORIES
    • Annual Manual
    • Contract Packaging Guide
    • Take a Tour
  • MORE
    • Classifieds
    • Channel Strategies
    • eNewsletters
    • Events
      • Membrane Technology Forum
    • Interactive Product Spotlights
    • Market Insights
    • Sponsor Insights
    • Store
    • White Papers
  • EMAG
    • eMagazine
    • Archived Issues
    • Advertise
  • SIGN UP!
Beverage News

PepsiCo adds new Trop50 varieties, marketing campaigns

Trop50 with Tea
April 24, 2012

Trop50 with TeaPepsiCo, Purchase, N.Y., will introduce new varieties to its low-calorie Tropicana Trop50 brand next month, including a Red Orange variety and a line of juice-and-tea combinations.

Trop50 Red Orange blends orange juice with red oranges and offers 50 percent less sugar and calories than 100 percent juice blends as well as no artificial sweeteners, the company says. An 8-ounce serving contains 50 calories and supplies a full day’s worth of vitamin C and is a good source of potassium, it adds.

The new Trop50 with Tea juice drinks will be available in Peach with White Tea, Raspberry with Green Tea and Pear Lychee with White Tea varieties. Each juice-and-tea variety contains antioxidants in the form of vitamins C and E, and like the other Trop50 products, features 50 percent less sugar and calories than 100 percent juice blends as well as no artificial sweeteners. An 8-ounce serving of the Trop50 with Tea juice drinks ranges between 35 and 45 calories. The suggested retail price for 59-ounce bottles will be $3.96; the Peach with White Tea and Raspberry with Green Tea varieties in the Trop50 with Tea line also will be available in 12-ounce bottles for $1.69 each.

"Trop50 is one of the most successful new product launches in the last five years,” said Kate Keller, Trop50 director of marketing, in a statement. “It's clear that we're easing the tension for consumers who love fruit juice but also are sugar and calorie conscious. These leading-edge flavors give people even more ways to enjoy refreshing fruit juice goodness throughout the day."

To support the new launches, PepsiCo will air commercials extending the humorous "Girlfriends" advertising campaign starring three-time Emmy nominee and Tony Award-winner Jane Krakowski. In the Trop50 Red Orange spot, Krakowski sings the praises of the new taste experience to her friends, waking her neighbors with a lively rendition of "I'm Walking on Sunshine." The Trop50 with Tea spot features Krakowski in a daydream with Gilles Marini, who played Luc Laurent on the TV show "Brothers & Sisters" and finished in second-place on season eight of "Dancing With the Stars." They engage in a seductive dance, but Krakowski reveals that her true desire is for something exotic and refreshingly different, like juice with tea.

PepsiCo also will launch a marketing campaign for Propel Zero featuring “Dancing With the Stars” performer Maksim Chmerkovskiy. On April 29, Chmerkovskiy will host the Propel Zero Just Dance Off, which is a live tournament using the popular Ubisoft game “Just Dance 3.” The tournament will take place at the El Capitan Theater in Hollywood from 2 to 5 p.m. and is open to the public. Dance kiosks will be set up throughout the event space for attendees to compete or enjoy watching the performances. Players can secure a spot in the Propel Zero Just Dance Off on a first-come, first-serve basis. The three finalists with the top “Just Dance 3” game scores will then enter the ultimate showdown: dancing with Chmerkovskiy and competing for prizes and a year's supply of Propel Zero.

The company also announced a partnership between Pepsi Max and Cleveland Cavaliers' point guard Kyrie Irving through the 2012-2013 season. Some of the marketing plans for Irving include branded videos, extensive social media integration and retail activation. In celebration of the partnership, Irving will take over the Pepsi Max Instagram account (@PepsiMAX) on April 25, giving fans a behind-the-scenes look at the last home game of his rookie season. In addition, Irving will host a live question-and-answer session May 3 via the @PepsiMAX Twitter account to talk with fans about his rookie season.

KEYWORDS: low-calorie beverages tea

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • top 100 beverage companies

    Top 100 Beverage Companies of 2024

    For the global beverage market, mergers and acquisitions...
    Wine & Spirits
  • Chocolate, Strawberry, Vanilla shakes

    Classic flavors provide reliable, consistent results for beverage-makers

    Classic flavors of chocolate, vanilla and strawberry...
    Ingredient Spotlight
    By: Chloe Alverson
  • Free Spirits Instant Bar Bundle

    Lifestyle trends drive growth for non-alcohol category

    As lifestyle trends continue to drive growth for the...
    Alternative Drinks
    By: Lauren Sabetta
Manage My Account
  • eNewsletters
  • Online Registration
  • Subscription Customer Service
  • eMagazine Subscription
  • Manage My Preferences

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Beverage Industry audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of Beverage Industry or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • Fourpeople toasting with cocktails made with low-sugar ingredients, celebrating healthier drink options.
    Sponsored byCargill

    What’s Hot in Sugar Reduction: Beverages

  • chocolate milk
    Sponsored byCargill

    Sweetening the Future for Dairy and Dairy-Alternative Beverages

  • woman pouring a drink
    Sponsored byFFP

    Building a Beverage System: Meeting Consumer Demand for Precision Wellness

Popular Stories

Sting Energy

PepsiCo, Sting Energy unveil global partnership with Formula 1

PepsiCo + poppi

PepsiCo completes acquisition of poppi

people drinking Wynk

Mindful drinking prompts growth for THC beverages

Top 100 Beverage Companies of 2024

Events

April 16, 2025

2025 State of the Industry Series: Alcoholic Beverages

On Demand In Beverage Industry’s annual State of the Industry: The Alcohol Beverage Market, analysts at S&D Insights LLC delve into these trends and how they’re shaping the industry.

June 26, 2025

FAST. FOCUSED. FUELED: Delivering Energy Consumers Can Feel

Learn how to formulate products that deliver the energy experiences that people want, and keep them coming back for more.

View All Submit An Event

Poll

Retail Coffee Segment

What retail coffee segments will fare well into the next year?
View Results Poll Archive

Products

Milk and Dairy Foods Nutrition, Processing and Healthy Aging

Milk and Dairy Foods Nutrition, Processing and Healthy Aging

See More Products

Related Articles

  • PepsiCo

    PepsiCo launches PepsiCo10 in Brazil

    See More
  • Budweiser baby clydesdale

    Marketing: New advertising programs, products and charity campaigns aim to attract consumers

    See More
  • HOTSHOT Canned Coffee - Beverage Industry

    Beverage companies create new social media marketing campaigns

    See More

Related Products

See More Products
  • 144433381X.jpg

    Chemistry and Technology of Soft Drinks and Fruit Juices, 3rd Edition

  • management.jpg

    Food and Beverage Management

  • GlobalData_Consumer.jpg

    Where Next for Bottled Water? Exploring consumer trends and innovation opportunities in bottled water

See More Products
×

Elevate your expertise in the beverage marketplace with unparalleled insights and connections.

Join thousands of beverage professionals today. Shouldn’t you know what they know?

JOIN NOW!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • eNewsletter
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2025. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing