Rooibee Red Tea now comes in 4-packs. The new packaging design displays the total calories for each container as recommended by the American Beverage Association’s Clear on Calories initiative in support of First Lady Michelle Obama’s efforts to help families make informed choices as part of an active, healthy lifestyle. Heather Howell, Chief Tea Officer (CTeaO), said the product is a more convenient way for consumers purchase Rooibee Red tea and provide better consumer value.
New design and display
June 20, 2011