September 2006

Click on the Cover for Virtual Magazine

BEVERAGE INDUSTRY

A HARD ACT TO FOLLOW
Mike's Hard Limonade takes the malt category to a new level

Cover Story
- A Hard Act To Follow
The Mike’s brand has managed to hold on to a leadership position, and create another category, the malt cocktail.
- A Distributor’s Point Of View
- Hangin’ In The ’Burbs

Beverage Beat
- A Politically Charged Issue

Industry Issues
- Pepsico Names Nooyi CEO, Restructures Business
- News Briefs
- People
- One-On-One With The Aba’s Susan Neely
- Taking On The High Price Of Energy
- Seeing The Light
- Alternatively Speaking
- Knauss Leaves Coca-Cola For Clorox

Special Show Section InterBev
- Everything Beverage, Better Than Ever
- Exhibitor List
- Things To See On The Show Floor

Category Focus
- Fashion Statement
Bottled water is the newest must-have accessory.

New Products
- Fresh Juice, Fruity Water and more...

Global New Products
- Focus On Africa

Corporate Focus
- Forward Flavor Thinking
Cheerwine’s ‘Cherry Different’ approach keeps the southern icon growing.
- Bottling Cheerwine

Up Close With…
- ‘O’ For Original
O Beverages, Cambridge, Mass.

Marketing
- Loving Latinos
- Marketing Methods, Mixing Beer, Politics and more...

Packaging
- Coders In Demand
- Code Verification For Non-Rigid Packages, Aluminex Line-Up and more...

Beverage R&D
- Customized Solutions
- R&D News
- Changing Attitudes
- Creators Briefs

Distribution
- Safe City Driving Practices

Logistics
- Working The Kinks Out Of RFID

Supplier’s Marketplace
- Patented System, Enhanced Inkjet Printers and more...
- Supplier News
- A Global Pump Company
- People

The Last Drop
- Celebrity Fallout
- Welcome 'Mon', Grape Appeal and more...

Advertiser Index
- Index