Estimated percentage increase in spirits sales in 2007, according to an Associated Press report.
Number of beverage categories that made ACNielsen’s list of Top 10 Consumer Packaged Goods Sold in U.S. Retail Stores. Carbonated soft drinks were No. 1 on the list, refrigerated milk No. 2, bottled water No. 7 and light beer No. 9.
Percent potential drop in Colorado’s wine grape harvest in 2007 vs. the state’s record harvest of 1,515 tons in 2006, as reported by Rocky Mountain News. Unusually cold weather took a toll on the grapes, and the losses could climb as high as 50 percent before the final number is tallied.
Percent of survey respondents who associated “natural,” “organic” and “sustainable” product labels with “high quality,” according to Technomic Information Services. Seventy-one percent said such items were more healthful than conventional products, but only 18 percent said they were a good value.
Years since V8 juice first hit the market. The product celebrates its anniversary this year, and parent company Campbell Soup suggests the brand was ahead of its time, given that increasing vegetable consumption is a top health and wellness priority today.
Number of product placements by Coca-Cola in 2007 broadcast network TV, according to ACNielsen. That’s more than twice as many placements as the next highest company/category, which was 24-Hour Fitness Centers-Clubs.