PepsiCo reorganizes structure, creates three units
PepsiCo, Purchase, N.Y.,
announced a strategic realignment of its organizational structure. Three
major operating units have been formed, including PepsiCo Americas Foods,
PepsiCo Americas Beverages and PepsiCo International, from the previous two
business units PepsiCo North America and PepsiCo International.
“Given PepsiCo’s robust growth in recent
years, we are approaching a size which we can better manage as three units
instead of two,” said Indra Nooyi, chairman and chief executive
officer, in a statement. “Creating units that span North American and
international markets, as well as developed and developing markets, allows
us to better share best practices among our North America and international
businesses, while providing valuable development opportunities for our
PepsiCo Americas Foods, which includes Frito-Lay North
America, Quaker and all Latin American food and snack businesses, will be
led by John Compton. He is currently chief executive officer of PepsiCo
North America. PepsiCo Americas Beverages includes Pepsi-Cola North
America, Gatorade, Tropicana and all Latin American beverage businesses.
The unit will be headed by Massimo d'Amore, who is currently executive vice
president, commercial, of PepsiCo International.
PepsiCo International includes all PepsiCo business in
the United Kingdom, Europe, Asia, Middle East and Africa. Mike White will
lead that unit and will assume global responsibility for procurement and
information technology. White also will work closely with Nooyi on
leadership development initiatives across the company.
Dawn Hudson, chief executive officer and president of
Pepsi-Cola North America, has decided to leave the company. She will be
succeeded by Hugh Johnston, currently executive vice president of
InterBev, IBWA trade shows to combine in 2008
The American Beverage
Association, Washington, D.C., and the International Bottled Water
Association, Alexandria, Va., announced the combination of InterBev 2008
and the 2008 IBWA trade shows. The events will be held at the Sands Expo
Center in Las Vegas, Oct. 20-22, 2008. Following the combined trade shows,
the IBWA’s 50th Annual Convention will continue at the Sands Expo
Center through Oct. 24.
“With sufficient time for planning and
development, InterBev 2008, combined with the 2008 IBWA Tradeshow, promises
to deliver a significantly greater return on investment for both exhibitors
and attendees,” said Susan K. Neely, ABA president and chief
executive officer, in a statement. “Expansion of InterBev coincides
with the many changes and new developments in the beverage industry and
points to an exciting event in Las Vegas next fall. I hope everyone can participate.”
“Bottled water continues its phenomenal
growth,” said Joe Doss, IBWA president
and chief executive officer. “InterBev, combined with the IBWA
tradeshow offers our respective member companies a much broader opportunity
to experience a larger range of materials and techniques that can enhance
their businesses. This joint endeavor can move InterBev and the IBWA
shows to a much more valuable position as our companies work to enhance
their gains and growth. My advice to all of our members: Come to Las Vegas,
experience the excitement. Then apply the new knowledge and equipment
to your companies.”
The associations plan to work together to elevate the
education and training opportunities at the shows. The InterBev Advisory
Committee and the IBWA Education Committee have been working on development
of multiple new education tracks to provide the most pertinent sessions for
professional development of executives and their team members, the
statement said. For more information, visit
Drinktec promotes 2009 event at Worldwide Food Expo
European trade show Drinktec welcomed Worldwide Food Expo visitors with a
reception held on the show floor in Chicago on Oct. 25. The event was part
of Drinktec’s and Wolrdwide Food Expo’s joint marketing
partnership. Petra Westphal, exhibition director, informed attendees about
Drinktec, the beverage and liquid food technology event to be held in
Munich, Germany, Sept. 14-19, 2009. The show is expected to draw 1,500
exhibitors, 70,000 international visitors and cover 140,000 square meters
of exhibition space.
The Drinktec team hopes to fill 16 halls at the New
Munich Trade Fair Centre with exhibitors ranging from raw materials to
operational filling lines. Westphal says all sectors of the industry will
be represented, such as members of the beer and brewing industry; soft
drinks; milk and liquid dairy products; wine, sparkling wine and spirits;
beverage trade; service providers and advertising personnel; and
representatives from universities and colleges. In addition, the event will
feature a comprehensive supporting program, including a special show
regarding Sweetening Concepts, the 3rd PET World Congress and International
Fruit World Congress. For more information on the trade show, visit www.drinktec.com .
Beam Global adds new Web site
Beam Global Spirits
& Wine Inc., Deerfield, Ill., has launched
a newly redesigned company Web site at beamglobal.com. The updated site
offers brand features, employee narratives and a historical timeline of
Beam Global brands.
New sections to the Web site showcase industry awards
for the company’s portfolio of spirits and wines, brand pages that
provide facts on heritage and craftsmanship, information on the
company’s vision and strategy, career opportunities and a section on
the company’s commitment to social responsibility.
Pepsi MidAmerica lauded
Pepsi MidAmerica Co., Marion, Ill.,
received the 2007 SI EDGE Corporate Recognition Award from Southern
Illinois EDGE (Enhancing Development, Growth and Expansion) for corporate
citizenship, stable employment and growth.
“Pepsi MidAmerica has been a major industry in
Southern Illinois for more than half a century,” said Ray Hancock,
president of Illinois Community College System Foundation and founding
member of SI EDGE, in a statement. “Continued growth and significant
impact throughout the five-state region makes Pepsi MidAmerica more than
deserving of this recognition. The Crisp family’s contributions to
the region are truly immeasurable.”
Shopper focus offers hope to mid-size and small
While Wal-Mart and Procter & Gamble take the top spots on this year’s PoweRanking Study from
Cannondale Associates, Wilton, Conn., the report emphasizes an opportunity
within the changing retail landscape. The 2007 edition, titled “Local
Vigor,” emphasizes the growing trend toward shopper-focused retail
environments. Manufacturers and retailers need to collaborate and
target specific shopper groups with localized insights and action, the
report says. As retail becomes more focused on individual shopper segments,
mid-size and small manufacturers have a new opportunity to fill a void at
The title, “Local
Vigor,” reflects the industry’s change to focus on the
individual shopper. According to Cannondale, the result for the retail
world is that “small is the new big.” The concept means
retailers are examining small formats as a way to better appeal to consumer
needs. Additionally, retailers in the PoweRanking indicate that larger
manufacturers have plateaued and mid-size/smaller manufacturers are now
filling some of the retailers’ targeted needs.
“The 2007 PoweRanking reflects the emphasis
placed by manufacturers and retailers on understanding shopper purchase
behavior and its impact at the local level,” said Ken Harris,
managing director of Cannondale Associates Inc., in a statement. “A
great deal of time and energy is now being devoted to consumer
segmentation, trips and mission and customer-specific research. In the end,
the knowledge of consumers and how they shop, where they shop and why they
shop drives all of the interactions between
retailers and manufacturers. All of this is brought to life through local
In addition to the changing retail landscape, the
report saw several shifts within its manufacturer and retail rankings.
“Performance shifts in many top 10
manufacturers in 2007 are an eye-opener to the changing CPG retail
landscape,” Harris said. “As the environment becomes
increasingly shopper-centric, retailers are raising the bar and demanding
that manufacturers bring new, focused insights to the store. Mid-size and
regional suppliers now have an opportunity to meet retailer needs with
targeted shopper information and actionable strategies to help build their
Following Procter & Gamble, Kraft and PepsiCo rounded out the top three rankings for manufacturers. In ninth place, Coca-Cola showed improvement to a 9.2
percent favorability rating.
On the retail side, Wal-Mart once again captured the
top slot, but continued the downturn that began in 2004, falling 7.1 points
on the ranking. Both Target and Kroger reported strong gains and maintained
the No. 2 and No. 3 spots, respectively. Following Costco, Safeway improved
4.3 points to move into a fifth place tie with Walgreens.
“The PoweRanking retail landscape changed
dramatically in 2007 because retailers continue to focus on customer
segmentation, alternative store formats and reaching their customers in
ways that didn’t exist even five years ago with in-store media and
shopper cards,” Harris said.
determined by questionnaires given to retailers and wholesalers in food,
drug and mass merchandiser channels and manufacturers in food, general
merchandise and HBC.
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The February 2020 issue dives into Essentia water, their high-pH and high aspirations for ongoing innovation. Speaking of innovation, this issue also features a special report on how (and why) the zero-proof functional beverage market is growing. Also, check out what types of rifts and shifts are shaking up the wine category and discount variety stores, as well as the latest ingredient highlights (hint: exotic fruits make an appearance). To cap it off, peruse new product releases, the latest appearances in packaging, and holistic approaches to cognitive health. Thirsty for more? Subscribe to get the latest stories delivered right to your inbox.
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Check back throughout the month for additional content.