'Healthy' Packaging Means Healthy Sales
By Pan Demetrakakes
Health and wellness sell, and packaging helps, but it’s important to have a clear message
• Better-for-you foods sold $117.6 billion in the United States last year, according to an estimate from Euromonitor.
|Health trend dominates|
|As baby boomers age and health care costs spike, more consumers look to healthy foods to maintain or improve their quality of life. More than 90 percent of brand owners see this as a major influence on product development.|
|How important is the
(ASKED OF 1,000 CPG EXECUTIVES)
But making sense of the health and wellness trend can be daunting because it’s so fragmented. It comprises, not only a lot of disparate consumer concerns, but many different kinds of products, both specialty and mainstream.
|United States could be ‘greener’|
|In comparison with other countries, Americans see their neighbors and U.S. companies as lagging in environmental awareness and action. But will they do anything more to catch up?|
|* Participants not answering make up
Source: GfK Roper Consulting
Sustainable packaging is one of the hottest trends in packaging, especially with the advent of Wal-Mart’s sustainability initiative. A certain congruence exists between consumers interested in sustainable packaging and those who want to consume organic or natural products.