BY ELIZABETH FUHRMAN
New coding equipment provides faster, cleaner and more precise markings
Product safety, quality and authenticity rank as three top concerns that coding technology addresses. For example, in the instance of a recall, or even when a consumer is concerned about freshness, the coding information printed on a beverage package becomes critical in identifying the product and determining the production date. In the case of authenticity, the high-end wine industry is beginning to use complicated codes to make the labels harder to counterfeit.