Crafting Beers for Conscientious Consumers
By ELIZABETH FUHRMAN
Mainstream consumers are beginning to employ compact florescent light bulbs, but that’s old news for New Belgium Brewing, Fort Collins, Colo. The craft brewer has operated with compact florescent lighting, which consumes approximately 75 percent less energy compared with widely used incandescent bulbs, throughout its 16-year existence.
Last Christmas, Kim Jordan, New Belgium’s chief executive officer and co-founder, along with her husband Jeff Lebesch, even gave all their co-workers five high-spectrum compact florescent lights.