Miller Brewing will celebrate St. Patrick’s Day
at on-premise locations with the “Aye Love Great Taste”
promotion, which includes merchandise and thematic point-of-sale materials.
Bar and restaurant operators can incorporate the St. Patrick’s Day
Countdown Clock and customizable imprint banners ahead of time, and table
tents featuring spinning shamrocks. For waitstaff, the company created
authentic Irish plaid wool caps and other merchandise.
A-B celebrates the hometown team
Anheuser-Busch created a
limited-edition Budweiser magnum and aluminum bottle to celebrate the St.
Louis Cardinals’ 2006 World Series victory, and donated $100,000 to
the St. Louis Cardinals Care Foundation to benefit area youth through
outreach programs and financial grants. The company promoted the bottles as
holiday gifts and said, “They are the perfect holiday gift for adult
fans, and will be enjoyed as keepsakes for years to come.”
The 46.5-ounce magnum bottle features the Cardinals
2006 World Series Champions logo on the front, with a summary of the World
Series on the back label. It was sold individually in a red and blue box
featuring the Cardinals and World Series Champions logos. The 16-ounce
Budweiser aluminum bottle features the Cardinals 2006 World Series
Champions logo and lists the years of each of the Cardinals 10 titles. It
was sold in 15-packs of specially labeled Budweiser cases featuring images
of the Cardinals World Series bottles.
Both bottles will be reintroduced in March, when they
will be more widely available for the beginning
of the 2007 Major League baseball season.
Bawls promotes ‘The Facts’
Bawls Guarana, Miami, launched “Know the Facts:
Guarana & Caffeine,” a product information piece available for
download at bawls.com. The piece is compilation of information designed to
educate consumers about Bawls’ signature ingredient, guarana, as well
as promote healthy and responsible caffeine consumption.
“We want our customers to feel comfortable
about purchasing our products and ‘Know the Facts’ is the first
of many steps that we plan to take to better educate them about guarana and
about caffeine,” said Chief Executive Officer Hoby Buppert.
Ito En North America has launched an ad campaign this
month in New York City subways that promotes green tea’s ability to
boost the immune system. The Liquid Armor campaign carries the message
“Protect Yourself With The Purity Of Green Tea,” and points to
its product’s catechin and vitamin C content. The ads will appear
inside subway cars throughout the city.
I want to hear from you. Tell me how we can improve.
Beverage Industry’s December issue highlights five beverages brands that are “shooting for the moon” in terms of innovation. Also in this issue, we spotlight the premiumization of the private-label beverage market, the latest trends impacting the use of tea ingredients in beverages, the growth of beverage sales in the eCommerce platform, and much more!