Beverage Industry logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Beverage Industry logo
  • NEWS
    • R&D News
    • Supplier News
  • PRODUCTS
    • New Products
    • Reader's Choice Poll
  • CATEGORIES
    • Alternative Drinks
    • Beer
    • Bottled Water
    • Cannabis Beverages
    • Carbonated Soft Drinks
    • Energy Drinks & Shots
    • Juice & Juice Drinks
    • Plant-Based Beverages
    • Sports Drinks
    • Tea and Coffee
    • Wine & Spirits
  • R&D
    • Beverage R&D Features
    • Ingredient Spotlight
  • PACKAGING
    • New Packages
    • Packaging Equipment
    • Packaging Material
  • OPERATIONS
    • Distribution
    • Plant Focus
  • TOP LISTS
    • Beer Market Report
    • Executive of the Year
    • State of the Beverage Industry
    • Top 100 Beverage Companies
    • Truck Report
    • Wholesaler of the Year
  • MEDIA
    • eBooks
    • Podcast
    • Polls
    • Videos
    • Webinars
  • DIRECTORY
  • MORE
    • Classifieds
    • Channel Strategies
    • Newsletters
    • Events
      • Membrane Technology Forum
    • Interactive Product Spotlights
    • Market Insights
    • Sponsor Insights
    • Store
    • White Papers
  • EMAG
    • eMagazine
    • Archived Issues
    • Advertise
  • SIGN UP!

Naked Juice Expands DSD, Taps Team Of R&D Experts

August 1, 2006
Naked Juice Expands DSD, Taps Team Of R&D Experts

Naked Juice, Azusa, Calif., has opened two new direct-store-delivery centers in Sacramento, Calif., and Seattle, which are “key markets for Naked Juice,” said company Chief Executive Officer Monty Sharma. Sales in Sacramento have increased six-fold since the operation began in January, and have increased 50 percent in Seattle since opening in May, the company said.
The company also announced last month that it has formed a new Science Advisory Board consisting of five scientists/ professors from top universities, each specializing in a different area of research. The company says the board will assist in research and development by sharing ingredient trends and research findings.
Advisory board co-chairs are Daniel F. Farkas, emeritus professor and past department head at Oregon State University, who specializes in food process and engineering technology and food preservation; and Ronald Wrolstad, emeritus distinguished professor at the Department of Food Science and Technology at Oregon State University at Corvallis, who is a specialist in chemical compositions of foods and their relationship to quality, and use of anthocyanin pigments from edible plants as food colorants. Board members include Alyson E. Mitchell, assistant professor and food chemist at the Department of Food Science and Technology at the University of California, Davis, who specializes in food chemistry, toxicology, the impact of diet on metabolic systems and overall health; and the occurrence of flavonoids and flavonoid metabolites in foods and biological tissues; Mary Ann Lila, professor of plant physiology at the Department of Natural Resources and Environmental Sciences, University of Illinois, who is a specialist in the identification, characterization and efficient extraction of chemopreventive phytochemicals from plants, bioactive properties of certain flavonoids and the benefits of consuming flavonoid-rich foods and beverages; and Rui Hai Liu, associate professor at the Department of Food Science at Cornell University, who is an expert in the health benefits of phytochemicals in fruits, vegetables and whole grains, functional foods for disease prevention, health promotion targeted at cancers, cardiovascular disease, aging and inflammatory diseases and the screening of natural products.

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  •  a large group of people and the logo for GPC, which stands for Gillette Pepsi-Cola Companies

    2026 Bottler of the Year: Gillette Pepsi Companies

    Cozy holiday flicks and rom-com movies tend to be ripe...
    Carbonated Soft Drinks
    By: Jessica Jacobsen
  • top 100 beverage companies

    Top 100 Beverage Companies of 2024

    For the global beverage market, mergers and acquisitions...
    Sports Drinks
  • alani nu energy drink

    Energy drinks, shots market embraces innovation, functionality

    Demand for multifunctional drinks has prompted energy...
    Energy Drinks & Shots
    By: Chloe Alverson
Manage My Account
  • Newsletters
  • Online Registration
  • Subscription Customer Service
  • eMagazine Subscription
  • Manage My Preferences

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Beverage Industry audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of Beverage Industry or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • Woman in Coat
    Sponsored byApplied Food Sciences

    Opportunity for Hormone Support in Functional Beverages

Popular Stories

Coca-Cola Cherry Portfolio

Coca-Cola expands Cherry portfolio with new releases

BodyArmor Flash IV Zero Sugar

BODYARMOR debuts first release of 2026

Real American Beer

Real American Beer reaches 10 million cans sold

Vote for your favorite new product

What's your favorite New Product of the Month!

Have your say in what makes it to the top this month!
Vote now for your favorite product of the month and help us celebrate excellence.

VOTE NOW!

Events

April 16, 2025

2025 State of the Industry Series: Alcoholic Beverages

On Demand In Beverage Industry’s annual State of the Industry: The Alcohol Beverage Market, analysts at S&D Insights LLC delve into these trends and how they’re shaping the industry.

January 29, 2026

Gen Z Unpoured: The Big Beverage Shifts Coming in 2026+

In this webinar, Black Swan Data will explore what Gen Z will be drinking (and not drinking) in 2026 and beyond. From emerging alcohol trends to new frontiers for functional sodas, this content will unpack the needs, behaviors and passions shaping the next generation of drinks. 

View All Submit An Event

Poll

Retail Coffee Segment

What retail coffee segments will fare well into the next year?
View Results Poll Archive

Products

Milk and Dairy Foods Nutrition, Processing and Healthy Aging

Milk and Dairy Foods Nutrition, Processing and Healthy Aging

See More Products

bottler of the year box

Related Articles

  • Beverage R&D: FDA Expands Use of Polydextrose in Beverages

    See More
  • R&D News: Clinical studies support health benefits of beverage ingredients

    See More
  • R&D: A Rainbow of Natural Options

    See More

Related Products

See More Products
  • bigfood.jpg

    Big Food: Critical perspectives on the global growth of the food and beverage industry

  • problems solved.jpg

    Soft Drink and Fruit Juice Problems Solved, 2E

  • nutrients.jpg

    Nutrients in Beverages 1st Edition

See More Products
×

Elevate your expertise in the beverage marketplace with unparalleled insights and connections.

Join thousands of beverage professionals today. Shouldn’t you know what they know?

JOIN NOW!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletters
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing