Naked Juice Expands DSD, Taps Team Of R&D
Experts
Naked Juice, Azusa, Calif., has opened two new direct-store-delivery centers in Sacramento, Calif., and Seattle, which are “key markets for Naked Juice,” said company Chief Executive Officer Monty Sharma. Sales in Sacramento have increased six-fold since the operation began in January, and have increased 50 percent in Seattle since opening in May, the company said.
The company also announced last month that it has
formed a new Science Advisory Board consisting of five scientists/
professors from top universities, each specializing in a different area of
research. The company says the board will assist in research and
development by sharing ingredient trends and research findings.
Advisory board co-chairs are Daniel F. Farkas,
emeritus professor and past department head at Oregon State University, who
specializes in food process and engineering technology and food
preservation; and Ronald Wrolstad, emeritus distinguished professor at the
Department of Food Science and Technology at Oregon State University at
Corvallis, who is a specialist in chemical compositions of foods and their
relationship to quality, and use of anthocyanin pigments from edible plants
as food colorants. Board members include Alyson E. Mitchell, assistant
professor and food chemist at the Department of Food Science and Technology
at the University of California, Davis, who specializes in food chemistry,
toxicology, the impact of diet on metabolic systems and overall health; and
the occurrence of flavonoids and flavonoid metabolites in foods and
biological tissues; Mary Ann Lila, professor of plant physiology at the
Department of Natural Resources and Environmental Sciences, University
of Illinois, who is a specialist in the identification, characterization
and efficient extraction of chemopreventive phytochemicals from plants,
bioactive properties of certain flavonoids and the benefits of consuming
flavonoid-rich foods and beverages; and Rui Hai Liu, associate professor at
the Department of Food Science at Cornell University, who is an expert in
the health benefits of phytochemicals in fruits, vegetables and whole
grains, functional foods for disease prevention, health promotion targeted
at cancers, cardiovascular disease, aging and inflammatory diseases and the
screening of natural products.