Izze Sparkling Apple Hits the big Apple
Izze Beverage Co., Boulder, Colo., is giving consumers the chance to win a trip for two to New York City for Fashion Week. Contest participants can collect Izze bottle caps that spell out I-Z-Z-E for a chance to win. The grand prize includes a $2,500 gift card to Saks Fifth Avenue and a personal shopper, three nights at the Sheraton New York, dinner and wine at Tocqueville, backstage tour and tickets to Mamma Mia!, a private yoga class at Jivamukti, and a tour of the Gibson NYC Entertainment Relations Showroom. Ten first-prize winners will win Apple iPods, and 100 second-prize winners will win Izze t-shirts. The contest will run through the middle of August.
Ballpark revamp
Melitta USA, Clearwater, Fla., and the Tampa Bay Devil Rays recently rededicated historic Oliver Field at Campbell Park in St. Petersburg, Fla., following a seven-month refurbishment project. Oliver Field is the home field of the St. Petersburg Reviving Baseball in the Inner Cities League (RBI), a grassroots outreach program managed by Major League Baseball. The program is designed to promote interest in baseball, increase the self-esteem of disadvantaged children, and encourage kids to stay in school.
The field renovation called for a major overhaul of the 53-year-old Oliver Field and improvements to the park’s facilities such as the installation of a new metal panel roof system, an 18-foot high chain link backstop, netting to protect spectators, painting, new sod installation, irrigation repairs and a chain link fence to replace the concrete wall that surrounded the field.
Expert bartenders
Southern Wine and Spirits of Illinois recently celebrated the first graduating class of its new Academy of Spirits and Fine Service. The inaugural graduates now rank among the top bartenders and servers in the nation, the company says. By graduating from the program, the students are eligible to join the United States Bartenders’ Guild and can take part in worldwide competitions held annually by the International Bartenders Association.
“More than anything else, we want to raise the level of bartending professionalism to heights never before seen in Chicago or the Midwest,” said SWSI’s Master Mixologist Bridget Albert, who helped pioneer the Academy in Illinois and is one of the top mixologists in the country. The Academy provides attendees with the skills and information about alcohol beverages in the United States and the world; detailed methods of preparing, mixing and serving different beverage types; preparing “Prohibition-era” classic cocktails and methods for creating trendy new ones.
Happy Birthday, Penn
Penn Brewery, Pittsburgh, celebrates its 20th anniversary this month with a “Brewery Birthday Bash.” Festivities will include 12 hours of live music featuring three bands as well as brewery tours for the public. Consumers then can sample a special 20th Anniversary Commemorative Brew and dine on German foods.
The 20-year anniversary also marks a significant milestone for Penn Brewery which recently announced an expansion project that will increase production by 100 percent. The brewery has added six new beer tanks, and most of its support systems have also been upgraded.
Cool ringtones
Pepsi and Motorola have teamed up to offer more than 150 original cell phone ringtones by Grammy Award-winning artists and producers. Mariah Carey, Mary J. Blige, The All-American Rejects and producers Scott Storch and Luny Tunes are a few of the artists who have produced new ringtones that will only be available through the Pepsi Cool Tones & Motorola Phones promotion.  
Through the promotion, one in three codes found under the caps of the Pepsi products will be good for a ringtone at pepsismash.com, powered by Yahoo! Each code automatically is entered into a sweepstakes for a chance to win a Motorola RAZR, Motorola SLVR or Motorola ROKR phone. More than 12,000 phones will be awarded during the promotion.
Pepsi will promote the project in a TV ad starring Mariah Carey that will run through Aug. 6. In addition, Motorola and Pepsi will take to the roads in the Motorola StudioMoto Mobile Tour, a 12-week mobile music experience that will feature interactive displays to create music, content and messages for mobile phones.
Big Red launches gaming site
Big Red, Waco, Texas, is turning to new media to enhance the company’s image and reach new demographics. Targeting the female and youth markets, the company has launched a summer promotion on its own PC gaming Web site, bigredgames.com. Consumers can text message “Big Red” on their cell phones to “44800.” After answering a trivia question, they will receive a unique code via text message and be directed to the Big Red Games Web site. Their unique code will allow them to play games for free and win one of 300 downloadable games, such as Diner Dash 2, Soduko Qwest and Bejeweled, from the site.
Celebrate with flavor
For Fiestas Patrias 2006 (Sept. 1 through Oct. 15), Miller is highlighting the unique qualities of both the traditional dishes and how Miller Lite is a compliment to the Hispanic consumers’ celebrations of their homelands. With the theme, “Celebrate with Great Taste,” the POS revolves around making it known that Miller Lite is crafted with care for maximum ?avor and enjoyment. To reinforce this message, it has created a free take-one booklet that highlights Miller products and the food by showcasing the dishes and offering enticing consumer coupons (where legal).