Complete Processing
BY ELIZABETH FUHRMAN
Vertical integration in bottling offers packaging innovations
With the 2004 acquisition of Mountain Valley by Clear Mountain, the combined Mountain Valley Spring Co., Hot Springs, Ark., brings together premium spring water sources, company-owned home-and-office distribution and PET plastic container manufacturing. As a medium-sized bottled water company, Mountain Valley has a unique opportunity for vertical integration. With a water bottling facility and Veriplas Inc., a PET plastic container manufacturer, located side by side, during the last two years Mountain Valley has streamlined operations and created innovative packaging opportunities.
Bottled from the spring
Mountain Valley’s bottling campus can be found
on 633 pristine acres of flowing springs and rolling hills near Hot Springs
National Park. Spring water can be seen flowing into the facility from a
spring house. Gravity brings water from three springs into holding tanks,
with the excess going directly into the nearby river. Mountain
Valley’s water though comes from Spring One, and water from the other
two springs is used for other brands, private label bottling and rinsing.
The company’s 120,000-square-foot bottling
facility offers 50,000 square feet of manufacturing space, with the
remainder used for warehousing, along with an additional 60,000-square-foot
offsite warehouse. In total, Mountain Valley operates four bottling
facilities – located in Kansas City, Mo.; Memphis, Tenn.; and
Columbia, S.C. – and Mountain Valley’s 5-gallon and
small-package non-returnable bottles plant in Hot Springs.
The Hot Springs plant holds two 5-gallon bottling
lines, one 1-gallon bottling line, one small-package glass bottling line
and one high-speed PET bottling line. The facility bottles about 30 percent
glass vs. 70 percent plastic, says Scott Kingsborough, president of the
manufacturing division.
Mountain Valley recently made two investments in
production and technology for the plant. One is for bottling its newly
redesigned 1-liter and half-liter glass bottles for spring and sparkling
water. Mountain Valley installed the line in October of last year. The
company receives the raw glass palletized, 12-layers high. For all lines,
the company has an automatic depalletizer, and for the glass line, the
automatic glass depalletizer brings the bottles overhead to the fill room.
In the fill room, bottles are filled, capped and conveyed to the box
erector. The box erectors and partition inserters create the boxes, and a
drop packer drops the filled bottles into the boxes. The closed cases then
go back up a turnstyle and overhead to the palletizer and the cases are
palletized.
The small-package glass line bottles 450 bottles per
minute, while Mountain Valley’s PET line runs 720 bottles per minute.
In the larger container lines, the 1-gallon line operates at 900 cases per
hour, the plastic 5-gallon line runs 1,000 bottles per hour and the glass
5-gallon line fills 2,000 bottles per hour. Two shifts of about 50
employees, with five in quality control and 10 in support and warehousing
roles, operate the facility. A fleet of 18 trucks run about 40 loads a day.
Mountain Valley’s other recent investment is
real-time online quality control capabilities.
“When the bottle comes out of the filler, we
know it is right,” Kingsborough says. “If it isn’t right,
we have people inspecting the bottles and the process that are empowered to
stop the line if the quality, packaging or cap isn’t up to standard.
They are all empowered to take charge at that point and act accordingly
when they see a product coming down the line that isn’t
perfect.”
Mountain Valley’s new quality control technology
updates process data every 10 seconds. These quality checks and extra
micro-testing are part of the company’s commitment to exceed the
mandated bottled water standards.
Mountain Valley uses ozone and ultraviolet light as
disinfectants and conducts micron filtration. The facility also is
inspected by a third-party inspection agency annually. And since Sept. 11,
Mountain Valley has written a plant security manual and upgraded and
secured all its spring sites so they are not compromised.
In-house packaging
Veriplas Inc. not only
produces PET bottles for Mountain Valley, but for most independent bottlers
in the Mid-South. In addition to the 40,000-square-foot plant in Hot
Springs and a 30,000-square-foot offsite warehouse, the company has a
similar sized plastics facility in Little Rock for a total of 225,000
square feet under management. All clients are serviced from both
facilities. Veriplas produces approximately 325 million bottles and about
250 million preforms a year, and for Mountain Valley, it produces
approximately 49 million bottles a year.
There are two facets of Veriplas’ business. In
one stage, the division runs three lines of injection equipment to make
preforms. The company offers six sizes of preforms in a variety of colors,
and uses a large majority of its preforms internally. In the next stage,
Veriplas has four lines that manufacture small-package bottles from 8
ounces to 1.5 liters, and three lines that produce 4-gallon bottles and
larger.
Veriplas has two blowmolding machines – a
six-cavity stretch-blowmolding machine and a 20-cavity stretch-blowmolding
machine – and one injection-molding machine in Hot Springs. In Little
Rock, the division has three more blowmolders and two more
injection-molding machines.
A representative from Veriplas will sit in on Mountain
Valley’s planning process, says Thomas McCain, president of Veriplas.
“We take projections and get orders from them based on what they
perceive their needs are. Then we’ll stage orders for them, and carry
inventory based on those projections.”
Mountain Valley will store that day’s production
needs at its bottling facility, but Veriplas will keep any inventory for
them. “The filling plant is never dependent on the bottle plant in
running its equipment,” McCain explains. “If we’re
properly planning, like we do for all of our customers, the filling line
will never be shut down because they don’t have bottles.”
Veriplas and Mountain Valley already have created a
one-way 4-gallon recyclable bottle for the retail channel. The group also
has a PLA bottle in the works.
“When you’re vertically integrated,
innovating with new products is something that we can do relatively
rapidly,” says Breck Speed, chairman and chief executive officer of
Mountain Valley.