Odwalla: Growwing Naturally
The Odwalla juice brand first hit the market back when health and wellness was a fringe concept, not the driving force that it is today. But the super-premium juice brand stayed true to its natural roots, picked up an unlikely backer along the way and finds itself today in exactly the right place at the right time. The brand that began as a fresh juice product in California has expanded to cover major markets all over the country, and is enjoying double-digit sales growth. And while the product has been part of the largest company in the beverage business for the past four years, it looks and feels very much like the niche brand that made it popular with the whole foods crowd, and continues to gain appeal with today’s wellness seekers.