Hyper-Caffeinated Coffee
Shock Coffee released an updated version of Shock, a “hyper-caffeinated” coffee, containing 50 percent more caffeine than other gourmet coffees. Shock coffee is made of beans selected for a combination of taste and caffeine content. Currently distributed in more than 30 states, the Shock line includes ready-to-drink chilled coffee beverages Shock Triple Latte and Shock Triple Mocha. The drinks are available in cans, and retail from $1.99 to $2.99.
Shock Coffee, New York
Telephone: 888/337-4625
Internet: shockcoffee.com
Distribution: Select markets

Pomegranate power
Odwalla added the flavor of pomegranate to its juice lineup with new Odwalla PomaGrand 100 percent juices in three varieties: PomaGrand Pomegranate Juice, Pomegranate Mango and Pomegranate Berry. In addition to the pomegranate, the drinks are enhanced with wild berry extract – a blend of chokeberry, elderberry, blueberry and black currant – which provides a smooth taste, and a collection of anthocyanins, which have antioxidant properties. All three varieties are a good source of potassium and retail for $3.99.
Odwalla PomaGrand Pomegranate Juice, PomaGrand Pomegranate Mango, PomaGrand Pomegranate Berry
Odwalla, Half Moon Bay, Calif.
Telephone: 800/639-2552
Internet: odwalla.com
Distribution: National
Ingredients: Pomegranate juice from concentrate, wild berry extract (chokeberry, elderberry, blueberry, black currant, apple and citric acid).
Power of zero
Power Trip Beverages Inc. has released an extreme energy drink without the carbohydrates or sugar. Power Trip 0 contains the same energy effects of Power Trip Xtreme Energy Drink such as caffeine, taurine, guarana and several essential vitamins. Power Trip 0 has a blue citrus flavor, and is available in a 10.5-ounce can for $1.99.
Power Trip 0
Power Trip Beverages Inc., Miami, Fla.
Telephone: 305/777-0757
Internet: powertripbev.com
Distribution: National
Ingredients: Carbonated water, citric acid, taurine, sodium citrate, natural flavor, gum arabic, sodium benzoate, caffeine, ascorbic acid, glucoronolactone, inositol, potassium sorbate, acesulfame potassium, glycerol ester of wood rosin, niacin, guarana seed extract, calcium pantothenate, pyridonxine hydrochloride, Blue 1, sucralose, cyanocobalamin.
Upscale rework
Hitting shelves in April, Hank’s Beverage Co. will launch new upscale packaging featuring a distinctively shaped 12-ounce glass bottle, embossed with the company’s logo. Six gourmet flavors – Root Beer, Diet Root Beer, Black Cherry, Vanilla Cream, Orange Cream and Birch Beer – will be available in the new bottle. The flavors formula has changed as well to include pure cane sugar, with the exception of Diet Root Beer. The sodas retail from $1.29 to $1.49 or $3.49 to $3.99 for a four-pack.
Hank’s Root Beer
Hank’s Beverage Co., Trevose, Pa.
Telephone: 800-289-4722
Internet: hanks-rootbeer.com
Distribution: National
Ingredients: Filtered carbonated water, cane sugar, caramel color, natural and artificial flavor, sodium benzoate, quillaia and yucca extracts, citric acid and acacia.
Sublime lime
Diageo’s Smirnoff Vodka brought a favorite garnish to the center of attention with Smirnoff Lime. The new lime flavor joins the Smirnoff flavor portfolio in 50-ml., 200-ml., 375-ml., 750-ml., 1-liter and 1.75-liter sizes, with the 750-ml. bottle retailing for $12.99.
Smirnoff Lime
Diageo, Stamford, Conn.
Telephone: 203/359-7100
Internet: diageo.com
Distribution: National

Breakfast in a bottle
Bravo! Breakfast Blenders are 100 percent milk, with a blend of breakfast fruits and flavors fortified with vitamins and minerals. They are 100 percent lactose free, low in sugar and have 50 percent more protein than other flavored milks, the company says. Chocolate Raspberry Breakfast Blenders are fortified with antioxidants naturally found in raspberries and chocolate, while Vanilla Peach Breakfast Blenders contain fiber found naturally in peaches. Double French Vanilla and Double Chocolate varieties are both rich in calcium. The 11.5-ounce shelf-stable bottles can be stored without refrigeration for up to six months, and retail for $1.59.
Bravo! Breakfast Blenders
Bravo! Foods International Corp., North Palm Beach, Fla.
Telephone: 561/625-1411
Internet: bravobrands.com
Distribution: National
Ingredients: Double French Vanilla: Lowfat milk, milk protein isolate­­­­, natural and artificial flavoring, cellulose gel, magnesium phosphate, potassium citrate, lactase, sodium phosphate, tricalcium phosphate, vanilla extract, caramel color, carrageenan, sucralose, acesulfame potassium, neotame, vitamin C, tocopheryl acetate (vitamin E acetate), ferric orthophosphate, vitamin A palmitate, biotin, niacinamide (vitamin B3), phytonadione (vitamin K1), zinc oxide, maltodextrin, copper gluconate, d-calcium panthothenate (vitamin B5), cyanocobalamin (vitamin B12), potassium iodide, cholecalciferol (vitamin D3), pyridoxine hydrochloride (vitamin B6), riboflavin (vitamin B2), thiamine hydrochloride (vitamin B1).
Just a touch
Hint Inc. launched a line of pure waters lightly infused with 100 percent natural flavors, and no additives or preservatives. Hint is available in Pear, Cucumber, Apple, Tropical Punch, Peppermint and Lime, with seasonal flavors, Pomegranate-Tangerine, Mixed Berry, Cranberry-Orange and Grape. The 15-ounce waters retail for $1.69, and soon will be available in an 8-ounce version as well.
Hint Inc., San Francisco
Telephone: 866/895-4468
Internet: drinkhint.com
Distribution: Select markets
Ingredients: purified water, natural flavors

Bigger, fruitier
Hansen Beverage Co., through its licensing agreement with Lost – the apparel and surfboard manufacturer – has grown its Lost Energy Drink line to include four more products. Lost now includes Lost Five-O, made with 50 percent real juice in 16-ounce and 24-ounce cans. The drink is ideal for a morning pick-me-up or as a mixer for cocktails, the company says. Lost Perfect 10 is a “man’s diet energy drink,” with fewer calories and packaging that doesn’t say, “diet,” “light,” or “free” on it. The original Lost Energy Drink is also now available as Lost Big Gun, which is the same energy drink in a 24-ounce size.  
Lost Perfect 10, Lost Five-O, Lost Big Gun
Hansen Beverage Co., Corona, Calif.
Telephone: 800/426-7367
Internet: lostenterprises.com
Distribution: National
Ingredients: Five-O: Carbonated water, fruit juice concentrates (apple, orange, pear, peach, tangerine, pineapple, white grape juice concentrates), glucose, taurine, citric acid, natural and artificial flavors, glucoronolactone, sodium citrate, potassium sorbate, panax ginseng root extract, caffeine, sodium benzoate, inositol, sucralose, niacinamide, pyridoxine hydrochloride, acesulfame potassium, pantothenic acid, riboflavin, beta carotene, Red #40, guarana seed extract, L-carnitine, maltodextrin, cyanocobalamin.
Old Irish, new flavor
Diageo’s Baileys Original Irish Cream added two new flavors: Baileys Caramel and Baileys Mint Chocolate. These new flavors will retail for $18.99 per 750-ml. bottle and be available in time for St. Patrick’s Day, for a limited time only. Baileys Caramel and Baileys Mint Chocolate are blended with Baileys Original Irish Cream and the flavors of caramel and mint chocolate, respectively.
Baileys Caramel and Baileys Mint Chocolate
Diageo, Stamford, Conn.
Telephone: 203/359-7100
Internet: diageo.com
Distribution: National

South African flair
Top Shelf Foods LLC released 10Þ South Red Tea, brewed from the South African herb rooibos. The teas contain magnesium, calcium and zinc, and are naturally caffeine and sugar free. The ready-to-drink teas in Unsweet, Sweetened, Sweetened Lemon, Sweetened Mango, Sweetened Raspberry and Sweetened Peach are available in 16-ounce glass bottles for $1.59 to $1.99.
10Þ South Red Tea
Top Shelf Foods LLC Inc., Atlanta
Telephone: 866/573-3832
Internet: getredtea.com
Distribution: Select markets
Ingredients: Sweetened Mango Rooibos Tea: Water, brewed rooibos tea, caramel color, natural flavor, sucralose and neotame.

The couture collection
Click Wine Group debuted its Italian wine collection called Bootleg. The stylish new brand, created in partnership with Italian wine importer Small Vineyards, marks the first time that five estates from five different regions of Italy have come together under a single wine brand. Each of the five wineries crafted a single wine that best represents its climate, terroir and winemaking expertise. They are: Pinot Grigio by Tenuta Setten Estate (Veneto), Sauvignon Blanc by Trevisiol Estate (Friuli-Venezia Giulia), Chianti by Castello Sonnino Estate (Tuscany), Southern Red (a blend of four varietals) by Terre Del Grico Estate (Puglia), Grand Tuscan (a blend of three varietals) by Villa Trasqua Estate (Tuscany). The Bootleg Wine Collection is outfitted in a sleek, shrinkwrapped bottle that looks like leather with a zipper that runs the length of the bottle. The name Bootleg is a play on words that alludes to the country’s shape and reputation for cutting-edge design.
Bootleg Wine Collection
Click Wine Group, Seattle
Telephone: 206/443-1996
Internet: bootlegwine.com
Distribution: National

Pink, for the ladies
Coca-Cola released Tab Energy, an energy drink created especially for women. The crisp and lightly carbonated pink beverage is sugar-free, with only five calories per 10.5-ounce can.
Tab Energy
Coca-Cola North America, Atlanta
Telephone: 404/676-2121
Internet: coca-cola.com
Distribution:  National
Ingredients: Carbonated water, citric acid, taurine, natural and artificial flavors, sodium citrate, sodium benzoate, ginseng extract, caffeine, vegetable juice, acesulfame potassium, sucralose, carnitine fumarate, niacinamide (vitamin B3), pyridoxine hydrochloride (vitamin B6), guarana extract, cyanocobalamin (vitamin B12).
Golfer’s dream
Swing Juice Brands LLC created Swing Juice as a premium energy drink for golf enthusiasts. Swing Juice contains ingredients specifically chosen to provide the mental edge needed to improve a player’s game, wrapped in a natural lemonade flavor. A four-pack of the drink retails for $9.99.
Swing Juice
Swing Juice Brands LLC, Lincoln, R.I.
Telephone: 781/881-4022
Internet: Swingjuice.com
Distribution: Select markets
Ingredients: Filtered water, crystalline sucrose, guarana extract, citric acid, caffeine, ginkgo biloba extract, ginseng extract, taurine, guar gum, potassium sorbate, sodium benzoate, natural flavors.
Wine in a can
Ironwine is the first wine to reach the market in a 345-cm. aluminum can. The wines are a Malbec-Cabernet Sauvignon blend and a Chenin Blanc. The wine is protected by a lining that ensures wine never touches the aluminum, preserving all the natural flavors and aromas. The Malbec-Cabernet Sauvignon is an Argentine red blend that has leather, cocoa, blackberry and cherry flavors. The Chenin Blanc delivers a flavor like the one in the French Loire Valley with quince, fig and mango aromas. The cans are just beginning to be imported into the United States, and retail for $2.49.
Iron Wine
Iron Wine (Gargantas de Lata S.R.L.), Buenos Aires, Argentina
Telephone: 005411-48625505
Internet: ironwine.com
Distribution: Select markets

At a glance . . .
Coffee and tea
Phytobase Nutritionals Inc., Orem, Utah, released an organic, fair trade coffee called Bon-Java LeanCaffee that contains Hoodia Gordonii, an appetite suppressant. Blended with hazelnuts, French vanilla and a touch of cinnamon, the Arabica coffee is formulated to produce a feeling of satiety…
Bottled water
Nautilus Mineral Waters of America Inc., Poway, Calif., launched Diplomatic Immunity, a bottled mineralized water to help fight the effects of germs and viruses that can cause common colds and flu. The special blend of zinc, selenium, sulfur and silver comes in a half-liter size for $3…
Juice drinks
Apple & Eve, Port Washington, N.Y., released a line of organic juice boxes – an extension of its 100 percent USDA Organics juice blends. The new calcium-fortified Organics juice boxes – in Apple, Fruit Punch and Grape flavors – are available in three-packs for $1.19 to $1.39, with special feature pricing at $0.99…
Izzie Beverage Co., Boulder, Colo., has added a 12-pack of 8.4-ounce cans for its Sparkling Blackberry, Sparkling Clementine and Sparkling Pomegranate flavors…
Culpepper Sales LLC, West Hartford, Conn., debuted Swirl, a line of frozen beverages in more than 500 flavors in schools, retail businesses and hospitality outlets across Connecticut, starting this year. Swirl frozen beverages are non-carbonated, caffeine-free and made with 50 or 100 percent juice…
Energy drinks
BooKoo Beverages, Dallas, now offers its energy drinks in a 16-ounce size. BooKoo also is launching a new flavor, BooKoo Bite, with a more traditional energy drink taste…
Rox America, Spartanburg, S.C., added Spanish language labeling to its entire Rox and Rox Zero product line…
Merchant du Vin, Tukwila, Wash., now imports Ayinger Celebrator from Germany…
Albertsons launched Ricochet, a citrus-flavored malt beverage with 6 percent alcohol by volume combined with ginseng, guarana and caffeine. The drink is available in an 8.4-ounce slim can for $1.99 or in four-packs for $6.99. Albertsons becomes the first retailer to market in this malt-based energy drink category…
James Boag’s Premium Lager, the flagship brand of Boag’s Brewery in Tasmania, Australia, is now being offered in the United States. A six-pack retails between $6.99 and $7.99…
Wine and spirits
United States Beverages’ Seagrams Coolers are now available in two new flavors: Tahitian Sunset, a blend of Mandarin, pineapple and pomegranate; and Passionate Kiss, infused with strawberry, lime and passionfruit. Seagram’s Smooth also is launching a new look and a new flavor – Blue Banshee, with a “sun-ripened” blue raspberry flavor…
Luctor International, Reno, Nev., has added Van Gogh Vodka’s Pineapple Vodka to its import list…
Alternative drinks
Global Beverage Enterprises Inc., Fort Lauderdale, Fla. launched a sugar-free, milk-based carbonated beverage line called Kool Cow Sparkling Drinks. In Strawberry and Fruity Peach-Mango, the drinks are made from fat-free skimmed milk powder and fortified with vitamins. Packaged in 16.9-ounce PET bottles for $1.29, Kool Cow offers a two-year shelf life…