Shock Coffee released an updated version of Shock, a
“hyper-caffeinated” coffee, containing 50 percent more caffeine
than other gourmet coffees. Shock coffee is made of beans selected for a
combination of taste and caffeine content. Currently distributed in more
than 30 states, the Shock line includes ready-to-drink chilled coffee
beverages Shock Triple Latte and Shock Triple Mocha. The drinks are
available in cans, and retail from $1.99 to $2.99.
Shock Coffee, New York
Distribution: Select markets
Odwalla added the flavor of pomegranate to its juice
lineup with new Odwalla PomaGrand 100 percent juices in three varieties:
PomaGrand Pomegranate Juice, Pomegranate Mango and Pomegranate Berry. In
addition to the pomegranate, the drinks are enhanced with wild berry
extract – a blend of chokeberry, elderberry, blueberry and black
currant – which provides a smooth taste, and a collection of
anthocyanins, which have antioxidant properties. All three varieties are a
good source of potassium and retail for $3.99.
Ingredients: Pomegranate juice from concentrate, wild
berry extract (chokeberry, elderberry, blueberry, black currant, apple and
Power of zero
Power Trip Beverages Inc.
has released an extreme energy drink without the carbohydrates or sugar.
Power Trip 0 contains the same energy effects of Power Trip Xtreme Energy
Drink such as caffeine, taurine, guarana and several essential vitamins.
Power Trip 0 has a blue citrus flavor, and is available in a 10.5-ounce can
Hitting shelves in April, Hank’s Beverage Co.
will launch new upscale packaging featuring a distinctively shaped 12-ounce
glass bottle, embossed with the company’s logo. Six gourmet flavors
– Root Beer, Diet Root Beer, Black Cherry, Vanilla Cream, Orange
Cream and Birch Beer – will be available in the new bottle. The
flavors formula has changed as well to include pure cane sugar, with the
exception of Diet Root Beer. The sodas retail from $1.29 to $1.49 or $3.49
to $3.99 for a four-pack.
Hank’s Root Beer
Hank’s Beverage Co., Trevose, Pa.
Ingredients: Filtered carbonated water, cane sugar,
caramel color, natural and artificial flavor, sodium benzoate, quillaia and
yucca extracts, citric acid and acacia.
Diageo’s Smirnoff Vodka brought a favorite
garnish to the center of attention with Smirnoff Lime. The new lime flavor
joins the Smirnoff flavor portfolio in 50-ml., 200-ml., 375-ml., 750-ml.,
1-liter and 1.75-liter sizes, with the 750-ml. bottle retailing for $12.99.
Diageo, Stamford, Conn.
Breakfast in a bottle
Bravo! Breakfast Blenders
are 100 percent milk, with a blend of breakfast fruits and flavors
fortified with vitamins and minerals. They are 100 percent lactose free,
low in sugar and have 50 percent more protein than other flavored milks,
the company says. Chocolate Raspberry Breakfast Blenders are fortified with
antioxidants naturally found in raspberries and chocolate, while Vanilla
Peach Breakfast Blenders contain fiber found naturally in peaches. Double
French Vanilla and Double Chocolate varieties are both rich in calcium. The
11.5-ounce shelf-stable bottles can be stored without refrigeration for up
to six months, and retail for $1.59.
Bravo! Breakfast Blenders
Bravo! Foods International Corp., North Palm Beach,
Hint Inc. launched a line of pure waters lightly
infused with 100 percent natural flavors, and no additives or
preservatives. Hint is available in Pear, Cucumber, Apple, Tropical Punch,
Peppermint and Lime, with seasonal flavors, Pomegranate-Tangerine, Mixed
Berry, Cranberry-Orange and Grape. The 15-ounce waters retail for $1.69,
and soon will be available in an 8-ounce version as well.
Hint Inc., San Francisco
Distribution: Select markets
Ingredients: purified water, natural flavors
Hansen Beverage Co., through its licensing agreement
with Lost – the apparel and surfboard manufacturer – has grown
its Lost Energy Drink line to include four more products. Lost now includes
Lost Five-O, made with 50 percent real juice in 16-ounce and 24-ounce cans.
The drink is ideal for a morning pick-me-up or as a mixer for cocktails,
the company says. Lost Perfect 10 is a “man’s diet energy
drink,” with fewer calories and packaging that doesn’t say,
“diet,” “light,” or “free” on it. The
original Lost Energy Drink is also now available as Lost Big Gun, which is
the same energy drink in a 24-ounce size.
Lost Perfect 10, Lost Five-O, Lost Big Gun
Hansen Beverage Co., Corona, Calif.
Ingredients: Five-O: Carbonated water, fruit juice
concentrates (apple, orange, pear, peach, tangerine, pineapple, white grape
juice concentrates), glucose, taurine, citric acid, natural and artificial
flavors, glucoronolactone, sodium citrate, potassium sorbate, panax ginseng
root extract, caffeine, sodium benzoate, inositol, sucralose, niacinamide,
pyridoxine hydrochloride, acesulfame potassium, pantothenic acid,
riboflavin, beta carotene, Red #40, guarana seed extract, L-carnitine,
Old Irish, new flavor
Diageo’s Baileys Original Irish Cream added two
new flavors: Baileys Caramel and Baileys Mint Chocolate. These new flavors
will retail for $18.99 per 750-ml. bottle and be available in time for St.
Patrick’s Day, for a limited time only. Baileys Caramel and Baileys
Mint Chocolate are blended with Baileys Original Irish Cream and the
flavors of caramel and mint chocolate, respectively.
Baileys Caramel and Baileys Mint Chocolate
Diageo, Stamford, Conn.
South African flair
Top Shelf Foods LLC released 10Þ South Red Tea,
brewed from the South African herb rooibos. The teas contain magnesium,
calcium and zinc, and are naturally caffeine and sugar free. The
ready-to-drink teas in Unsweet, Sweetened, Sweetened Lemon, Sweetened
Mango, Sweetened Raspberry and Sweetened Peach are available in 16-ounce
glass bottles for $1.59 to $1.99.
Click Wine Group debuted its Italian wine collection called Bootleg. The stylish new brand, created in
partnership with Italian wine importer Small Vineyards, marks the first
time that five estates from five different regions of Italy have come
together under a single wine brand. Each of the five wineries crafted a
single wine that best represents its climate, terroir and winemaking
expertise. They are: Pinot Grigio by Tenuta Setten Estate (Veneto),
Sauvignon Blanc by Trevisiol Estate (Friuli-Venezia Giulia), Chianti by
Castello Sonnino Estate (Tuscany), Southern Red (a blend of four varietals)
by Terre Del Grico Estate (Puglia), Grand
Tuscan (a blend of three varietals) by Villa Trasqua Estate (Tuscany). The
Bootleg Wine Collection is outfitted in a sleek, shrinkwrapped bottle that
looks like leather with a zipper that runs the length of the bottle. The
name Bootleg is a play on words that alludes to the country’s shape
and reputation for cutting-edge design.
Bootleg Wine Collection
Click Wine Group, Seattle
Pink, for the ladies
Coca-Cola released Tab Energy, an energy drink created
especially for women. The crisp and lightly carbonated pink beverage is
sugar-free, with only five calories per 10.5-ounce can.
Swing Juice Brands LLC created Swing Juice as a
premium energy drink for golf enthusiasts. Swing Juice contains ingredients
specifically chosen to provide the mental edge needed to improve a
player’s game, wrapped in a natural lemonade flavor. A four-pack of
the drink retails for $9.99.
Ironwine is the first wine to reach the market in a
345-cm. aluminum can. The wines are a Malbec-Cabernet Sauvignon blend and a
Chenin Blanc. The wine is protected by a lining that ensures wine never
touches the aluminum, preserving all the natural flavors and aromas. The Malbec-Cabernet Sauvignon is an Argentine red blend that
has leather, cocoa, blackberry and cherry flavors. The Chenin Blanc
delivers a flavor like the one in the French Loire Valley with quince, fig
and mango aromas. The cans are just beginning
to be imported into the United States, and
retail for $2.49.
Iron Wine (Gargantas de Lata S.R.L.), Buenos
Distribution: Select markets
At a glance . . .
Coffee and tea
Phytobase Nutritionals Inc., Orem, Utah, released an organic, fair trade coffee called
Bon-Java LeanCaffee that contains Hoodia Gordonii, an appetite suppressant.
Blended with hazelnuts, French vanilla and a touch of cinnamon, the Arabica
coffee is formulated to produce a feeling of satiety…
Nautilus Mineral Waters of America Inc., Poway, Calif., launched Diplomatic Immunity, a bottled
mineralized water to help fight the effects of germs and viruses that can
cause common colds and flu. The special blend of zinc, selenium, sulfur and
silver comes in a half-liter size for $3…
Apple & Eve, Port Washington, N.Y., released a
line of organic juice boxes – an extension of its 100 percent USDA
Organics juice blends. The new calcium-fortified Organics juice boxes
– in Apple, Fruit Punch and Grape flavors – are available in
three-packs for $1.19 to $1.39, with special feature pricing at
Izzie Beverage Co.,
Boulder, Colo., has added a 12-pack of 8.4-ounce cans for its Sparkling
Blackberry, Sparkling Clementine and Sparkling Pomegranate flavors…
Culpepper Sales LLC, West
Hartford, Conn., debuted Swirl, a line of frozen beverages in more than 500
flavors in schools, retail businesses and hospitality outlets across
Connecticut, starting this year. Swirl frozen beverages are non-carbonated,
caffeine-free and made with 50 or 100 percent juice…
BooKoo Beverages, Dallas,
now offers its energy drinks in a 16-ounce size. BooKoo also is launching a
new flavor, BooKoo Bite, with a more traditional energy drink
Rox America, Spartanburg,
S.C., added Spanish language labeling to its entire Rox and Rox Zero
Merchant du Vin, Tukwila,
Wash., now imports Ayinger Celebrator from Germany…
Ricochet, a citrus-flavored malt beverage with 6 percent alcohol by volume
combined with ginseng, guarana and caffeine. The drink is available in an
8.4-ounce slim can for $1.99 or in four-packs for $6.99. Albertsons becomes
the first retailer to market in this malt-based energy drink
James Boag’s Premium Lager, the flagship brand
of Boag’s Brewery in Tasmania, Australia, is now being offered in the United
States. A six-pack retails between $6.99 and $7.99…
Wine and spirits
United States Beverages’ Seagrams Coolers are now available in two new flavors: Tahitian
Sunset, a blend of Mandarin, pineapple and pomegranate; and Passionate
Kiss, infused with strawberry, lime and passionfruit. Seagram’s
Smooth also is launching a new look and a new flavor – Blue Banshee,
with a “sun-ripened” blue raspberry flavor…
Reno, Nev., has added Van Gogh Vodka’s Pineapple Vodka to its import
Enterprises Inc., Fort Lauderdale, Fla.
launched a sugar-free, milk-based carbonated beverage line called Kool Cow
Sparkling Drinks. In Strawberry and Fruity Peach-Mango, the drinks are made
from fat-free skimmed milk powder and fortified with vitamins. Packaged in
16.9-ounce PET bottles for $1.29, Kool Cow offers a two-year shelf
I want to hear from you. Tell me how we can improve.
The May 2020 edition dives into where beverages fit in the future of cannabis. Readers also can find out how beverage market and retailers are adjusting to handle coronavirus. Additionally, this issue highlights the latest trends impacting protein and sports drinks, fiber and probiotics, packaging design and much more!