February marked National Children’s Dental Health
Month with the American Academy of Pediatric Dentistry kicking off a
national campaign in partnership with Spring! by Dannon Fluoride to Go to
help focus attention on the importance of drinking water with fluoride for
children. In turn, national media wrote about and aired dentists’
concerns that children aren’t getting enough fluoride because of the
increase of bottled water consumption by children. While praised otherwise
for its “health benefits,” bottled water often doesn’t
contain enough fluoride to prevent tooth decay, according to the American
But a growing number of bottled water producers are
adding fluoride to brands aimed at kids. Spring! by Dannon Fluoride to Go,
marketed and distributed by The Coca-Cola Co., is kid-sized, and labeled
with fluoride levels to help parents ensure their kids are getting the
right amount to keep teeth healthy. Nestlé Waters North America Inc.
introduced lunchbox-sized versions of its spring-water brands this month.
Additionally, Nestlé’s 8-ounce bottles of Poland Spring, Deer
Park and Ozarka contain levels of added fluoride from 0.17 mg. to 0.21 mg.
per bottle, which is within the optimal range for fluoride in drinking
water of 0.7 mg. to 1.2 mg. per liter as set by the U.S. Public Health
Service, the company says.
While most bottled waters don’t contain enough
fluoride, it isn’t clear at what point consumption of bottled water
rather than fluoridated tap water would start making an impact, reports a
dental officer with the Centers for Disease Control. And although bottled
water took a lot of heat this month, it is scarcely the largest cause of
cavities in children and teens. The top contenders, dentists say, are
inadequate brushing, along with poor diet.
Glacéau, Whitestone, N.Y., signed a deal to
partner Vitaminwater with Motocross X Games superstar Kenny Bartram. The
partnership became official at the 10th annual Winter X games in Aspen,
Colo., in January.
ANSI, Largo, Fla., makers of Xtreme Shock, recently
opened an additional facility in the Northeast with plans to open a western
distribution center within the year. ANSI has added nearly 40 new
distributors to its team, including: Miller, Anheuser Busch and independent
beer and beverage distributors; Onondaga Beverage in New York; Hill
Distributors and Metropolitan of Ohio Crystal Water and Soda of
Pennsylvania; Eastside Beverage of Minnesota; Allied Beverage and Kaiser
Wholesale of Indiana; Flathead Beverage of Montana; Gerry’s
Distributing, Dan Henry Distributing, Tasson Distributing, Four Seasons
Distributing, Alpena Beverage, Peterlin Brothers, O&W Distributing, Oak
Distributing and Johnson Distributing of Michigan; Premium Brands and Ed
Rolson Distributing of Arkansas; Bowen Distributing of North Carolina; Elizabethtown Marketing of Kentucky; Beer Capitol
Distributors of Wisconsin; Spirit Distributing and H&M Distributing of
Idaho; and Stein Distributing of Washington.
This February, Diet Dr Pepper wanted consumers to
enjoy its great taste, and put more than 250 million samples in their
hands. The Diet Dr Pepper National Sampling Blitz blanketed the country
with free full-size cans, fountain drinks and other giveaways. Free samples
and coupons were distributed through retail partners and events, including:
free Diet Dr Pepper Fountain Day at 7-Eleven stores on Feb. 10, supermarket
and retail special promotions, samplings and coupons with partners around
the country, product coupons mailed to everyone
in America named “Pepper,” and professional and college
Power Trip Motorsports stock eliminator entry won the
International Hot Rod Association Best Engineered Award in Nicholls, Ga.
Power Trip Director of Motorsports and Finance, Jorge Carnero said,
“We knew from the beginning that we had a winner on our hands. This
award confirmed our belief. I am glad that our efforts paid off and that
this vehicle can make Power Trip Xtreme Energy Drink proud.”
Maxim magazine pulled out the glitter and guitars with
Rick Tapia, Absolut Vodka brand manager; Sopranos star Jamie Lynn Sigler;
and Tim Castelli, Maxim associate publisher, for its Super Bowl party,
Maxim Rock City on Feb. 4 at Detroit’s Orchestra Hall. Coors Light
and Absolut Vodka were the official drink sponsors of the celeb-filled
event. Absolut Vodka harkened back to the rock classic Tommy with Absolut
Rock City cocktails, and Coors Light paid homage to Tommy with ice-cold
brews at its pinball bar.
I want to hear from you. Tell me how we can improve.
Beverage Industry’s December issue highlights five beverages brands that are “shooting for the moon” in terms of innovation. Also in this issue, we spotlight the premiumization of the private-label beverage market, the latest trends impacting the use of tea ingredients in beverages, the growth of beverage sales in the eCommerce platform, and much more!