Soda for Grown ups
Utmost Brands Inc., maker
of Gus – Grown-up Soda, the all-natural line of less-sweet sodas,
added a sixth flavor, Dry Cranberry Lime to the line. Cranberry Lime has a
tart and tangy taste that appeals to grown-up palates. Available in single
12-ounce glass bottles for $1.39 to $1.75, and in four-pack carriers for
$4.99, Dry Cranberry Lime joins existing GuS flavors Dry Meyer Lemon, Star
Ruby Grapefruit, Dry Valencia Orange, Dry Crimson Grape and Extra Dry
Ginger Ale.
Margarita madness
Diageo North America
released Authentic Cuervo Margarita Minis, the first premium prepared
cocktail that offers the Margarita experience in a convenient and portable
package. The ready-to-serve Margarita is available in four-packs of
200-ml. single-serve glass bottles. The Margarita Minis can be served
chilled, straight from the bottle or poured over ice. Offered in Classic
Lime flavor, the Minis retail for $9.99 a four-pack or $2.49 for a single.
Jose Cuervo also will
be delivering a new super-premium, ready-to-serve Margarita, Jose Cuervo
Golden Margarita, to consumers. The combination of the rich orange taste of
Grand Marnier, the flavor of lime and Jose Cuervo Gold Tequila delivers an
upscale cocktail. The product is available in two sizes: a 750-ml. bottle
retailing for $11.99 and a 1.75-liter bottle retailing for $19.99.
Kicking it naturally
Molson has brewed Molson Kick, the first classic-tasting lager with
essence of guarana, a natural source of caffeine, to be available in
Canada. The product contains 5 percent alcohol by volume. Molson Kick is
available in a sleek, fast chilling 355-ml. aluminum bottle exclusively at
bars and clubs and Liquor Control Board of Ontario (LCBO) retail outlets.
Consumers also can purchase Molson Kick packaged in glass bottles at retail
outlets across Canada, as well as in cans throughout western Canada.
All natural sodas
The Zota Soda Co. is
rolling out Zota Sodas nationwide. Every glass bottle of Zota contains 12
ounces of lightly carbonated organic green tea in one of eight all-natural
flavors: Cola, Root Beer, Orange, Lime, Lemon, Raspberry, Ginger and Wekiwa
– a grapefruit/tangerine citrus hybrid. The flavors offset the
slightly tannic green tea to create a balanced, not-too-sweet soda that is
labled USDA Organic by Quality Assurance International.
New Product Introductions by Category | |||
CATEGORY | SKUS YTD 5/2/05 |
SKUS YTD 5/2/04 |
PERCENT CHANGE |
Alcohol Beverages | 511 | 347 | 47.3% |
Coffee & Tea | 494 | 391 | 26.3% |
Dairy Drinks & Alternatives,Health Drinks | 125 | 141 | -11.3% |
Fruit & Vegetable Drinks | 381 | 204 | 86.8% |
Other Drinks | 110 | 161 | -31.7% |
Soft Drinks, SPORTS DRINKS & Bottled WaterS |
240 | 137 | 75.2% |
Total Beverages | 1,861 | 1,381 | 34.8% |
Source: Productscan Online (www.productscan.com) |
Enchanted energy
Kabbalah Energy Drink, which is packaged in a 16-ounce
red, white and blue can, contains taurine – thought to help regulate
heart rates, maintain cell membrane stability and detoxify the body –
B vitamins and caffeine. The company says celebrities Madonna, Guy Ritchie,
Ashton Kutcher and Demi Moore – all practicing Kabbalists –
have all tried the Kabbalah Energy Drink, which sports the tagline
“Source of Power.” Distributed by Kabbalah
Enterprises, the citrus-flavored drink is said
to be infused with Kabbalah water and retails for $1.99.
Teen appeal
Coca-Cola North America is
giving a consumer favorite a new single-serve package
in Hi-C Blast’s 12-fluid-ounce plastic bottle multi-pack. The company says the new package will appeal to older youths by
bringing them Hi-C Blast in a package they prefer. The new Hi-C Blast
package will be available in six-packs in Orange Supernova, Fruit Pow and
Berry Blue flavors.
Drinkable remedy
The Ginger People opened
up a new category of beverages with Ginger Soother, an all-natural,
non-carbonated drink that contains 19 grams of ginger per bottle. The
company says Ginger Soother, which retails for $1.49, targets the
health-conscious consumer who wants to be soothed and comforted by what
they eat and drink. Ginger is said to soothe the throat and stomach, warm
the internal organs and ease nausea and ailments from colds to headaches.
Latin flavor
Hat Trick Beverage Inc.,
Encinitas, Calif., moved into the Latino market with fruit-flavored water
drinks. Branded as Dos Lagos Agua Fresca, the sugar-free juice drinks are
available in Mango, Limon, Tamarindo, Jamaica, Horchata and Piña
flavors. Already in southern California and Arizona convenience stores, Hat
Trick expects to roll out the brand nationally.
White choices
The Republic of Tea
introduced a line of five ready-to-drink White Iced Teas, including the
first decaffeinated bottled white iced tea. The varietal, no-calorie,
unsweetened, organic White Iced Tea collection includes: Orange Blossom,
Kiwi Pear Decaf, Vanilla Coconut, Pineapple Guava and Honeydew Melon. The
12-ounce plastic-bottled White Iced Tea line retails for a suggested price
of $2.19.
Luxury vodka
Skyy Spirits, a subsidiary
of Milan-based Gruppo Campari, launched Skyy90, a 90-proof vodka blended
with Sierra Mountain water for discriminating
martini drinkers. After 10 years of development and a $25 million
investment to create an advanced and modern distillation facility, Skyy
worked with master distiller Randall Schrick to develop a revolutionary
process that produces a smooth-tasting vodka. The fermentation process
begins with a high-grade amber winter wheat. A centralized computer system
monitors more than 100 control points of the five-column distillation
process. A new proprietary finishing stage – extracting the final
trace amounts of water and by-products inherently left behind from the
fermentation process – makes Skyy90 the world’s first 100
percent distillate, according to the company.
The 100 percent distillate is then blended with just enough Sierra Mountain
water and bottled at 90 proof to yield optimal flavor for the martini experience.