Virginia Dare will release the results of its Flavor
Preference Survey at IFT booth 2731. Among the results: what kind of ice
cream do men prefer? What flavor of iced tea is most popular for women? Do
more men or women prefer nutrition bars?
The company also will feature new flavors and masking
agents in the form of nutrition bars, soy beverages, flavored teas and ice
cream with toppings. — Virginia Dare, 882
Third Ave., Brooklyn, N.Y. 11232; 718/788-1776; virginiadare.com.
Danisco Sweeteners will feature True Waters with added
fiber in six fruit flavors at IFT booth 2521. The waters, which will be
available in regular and no-sugar-added versions, will include
Danisco’s Aura and Commonsense flavor technologies, as well as
Litesse polydextrose, which is a good source of fiber. — Danisco Sweeteners, 440 Saw Mill River Road, Ardsley, N.Y.
10502; 800/255-6837; danisco.com.
Orafti Active Food Ingredients will focus on
all-natural fiber ingredients with “real-world nutritional benefits
that deliver healthier digestive inner peace” at IFT booth 4335. The
company will feature new products based on its natural inulin and
oligofructose ingredients, which aid in calcium absorption and add fiber to
American diets. — Orafti Active Food
Ingredients, 101 Lindenwood Drive, Malvern, Pa. 19355; orafti.com.
Treatt USA will highlight additions to its Treattarome
From the Named Food (FTNF) portfolio at IFT booth 4737. The company will
feature Tea Treattarome Iced, a clear water-white distillate for use in
iced tea applications, and Juicy Tangerine WONF (With Other Natural
Flavors) for beverage applications. It also will offer essential oils and
their natural fractions, citrus specialties and high-impact aroma
chemicals. — Treatt USA Inc., 4900
Lakeland Commerce Pkwy., Lakeland, Fla. 33805; 863/668-9500; treatt.com.
D.D. Williamson and colorMaker will give IFT attendees
a chance to sample NOP-compliant caramelized rice syrup, and cost-effective
natural color blends, in addition to taking home powdered caramel color
sample jars with a Cajun-style recipe at IFT booth 2623. The NOP-compliant
syrups can be used in natural food products to add visual appeal, and the
color blends have beverage, confectionery and dairy applications. — D.D. Williamson & Co., 1901 Payne Street,
Louisville, Ky. 40206; 502/895-2438; ddwmson.com.
colorMaker Inc., 3309 E. Miraloma Ave., Suite 105,
Anaheim, Calif. 92806; 714/472-0444; colormaker.com.
Nutrinova will feature the latest advancements in
sugar replacement with hot and cold beverages containing Sunett acesulfame
potassium at IFT booth 3627. Attendees can sample non-alcoholic, sugar-free
New Orleans-style Hurricane cocktails and other still and carbonated
flavored beverages. There also will be a range of coffee drinks with
sugar-free syrups in hazelnut and mint flavor as well as a vanilla
whitener. — Nutrinova Inc., 285 Davidson
Ave., Suite 102, Somerset, N.J. 08873; 732/271-7221; nutrinova.com.
I want to hear from you. Tell me how we can improve.
The May 2020 edition dives into where beverages fit in the future of cannabis. Readers also can find out how beverage market and retailers are adjusting to handle coronavirus. Additionally, this issue highlights the latest trends impacting protein and sports drinks, fiber and probiotics, packaging design and much more!