Beverage Industry logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Beverage Industry logo
  • NEWS
    • R&D News
    • Supplier News
  • PRODUCTS
    • New Products
    • Reader's Choice Poll
  • CATEGORIES
    • Alternative Drinks
    • Beer
    • Bottled Water
    • Cannabis Beverages
    • Carbonated Soft Drinks
    • Energy Drinks & Shots
    • Juice & Juice Drinks
    • Plant-Based Beverages
    • Sports Drinks
    • Tea and Coffee
    • Wine & Spirits
  • R&D
    • Beverage R&D Features
    • Ingredient Spotlight
  • PACKAGING
    • New Packages
    • Packaging Equipment
    • Packaging Material
  • OPERATIONS
    • Distribution
    • Plant Focus
  • TOP LISTS
    • Beer Market Report
    • Executive of the Year
    • State of the Beverage Industry
    • Top 100 Beverage Companies
    • Truck Report
    • Wholesaler of the Year
  • MEDIA
    • eBooks
    • Podcast
    • Polls
    • Videos
    • Webinars
  • DIRECTORY
  • MORE
    • Classifieds
    • Channel Strategies
    • Newsletters
    • Events
      • Membrane Technology Forum
    • Interactive Product Spotlights
    • Market Insights
    • Sponsor Insights
    • Store
    • White Papers
  • EMAG
    • eMagazine
    • Archived Issues
    • Advertise
  • SIGN UP!

Taster's Voice

April 1, 2005

Taster’s Voice

Some in our test group had recently returned from a vacation in Puerto Rico where they tried several different locations’ Mojitos; others had never had a Mojito before. Those who had tried Mojitos before felt the Mojito Libre mix tasted too minty, especially if drinking a virgin Mojito Libre. Those not used to Mojitos just felt the whole drink was overpowering.
Minty Caribbean mix
Mojito Libre will be available to restaurants and bars this month with plans to hit store shelves later this year. This traditional Caribbean lime and mint drink mix only needs light rum and soda water added to it, allowing purveyors to make five consistent drinks in the time it would normally take to make one. The Mojito mix gets shaken and served over ice. Recipes for virgin Mojito Libres, Mojito Libre Smoothies and Margaritas also are printed on the bottle. Available in a 30-ounce plastic bottle, Mojito Libre mixed drinks can retail in bars and restaurants from around $7.95 to $13.95.
Mojito Libre
Amoretti, Chatsworth, Calif.
Telephone: 818/718-1239
Internet: amoretti.com
Distribution: National
Ingredients: Lime, mint, sucrose, dextrose, fructose and natural extractives.
Here’s the skinny…

This month’s contenders:
Katie, 26, video editor
Andrea, 25, medical social worker
Jenn, 25, accountant
Kristen, 25, social worker
Package
“I found the couple on the bottle to be a bit interesting. I like the colors.” — Jenn
“The couple on the bottle is a little cheesy.” — Andrea
“I do like the sexy couple on the front. The plastic bottle is practical, and it’s nice to have different recipes on the bottle.” — Katie
Taste
“I like sweet drinks, but I didn’t really care too much for this.” — Jenn
“I’m not sure if it’s the mint I’m tasting or if it’s the first overwhelming scent of mint. Either way, it’s too much.” — Kristen
“I smell too much mint, and it’s not sweet enough.” — Andrea
“Compared to Mojitos I’ve had in Puerto Rico and restaurants, this mix fails with the flavor. It has potential to taste good and similar to a Mojito if diluted possibly, but currently falls short.” — Katie
Last call
“The spearmint flavor may be the ingredient that is creating the powerful taste. I believe most Mojitos have less mint flavor.” — Katie

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  •  a large group of people and the logo for GPC, which stands for Gillette Pepsi-Cola Companies

    2026 Bottler of the Year: Gillette Pepsi Companies

    Cozy holiday flicks and rom-com movies tend to be ripe...
    Carbonated Soft Drinks
    By: Jessica Jacobsen
  • top 100 beverage companies

    Top 100 Beverage Companies of 2024

    For the global beverage market, mergers and acquisitions...
    Beer
  • alani nu energy drink

    Energy drinks, shots market embraces innovation, functionality

    Demand for multifunctional drinks has prompted energy...
    Energy Drinks & Shots
    By: Chloe Alverson
Manage My Account
  • Newsletters
  • Online Registration
  • Subscription Customer Service
  • eMagazine Subscription
  • Manage My Preferences

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Beverage Industry audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of Beverage Industry or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • family
    Sponsored byPlant Pop®

    The Rise of Modern Soda: How Functional, Better-for-You Soft Drinks Are Reinventing the Category

Popular Stories

Capri Sun Hydrate

Capri Sun introduces electrolyte enhanced drink

Dirty Mountain Dew

Dirty Mountain Dew hits shelves nationwide

The Finnish Long Drink

Mark Anthony Group of Companies announces plans to acquire The Finnish Long Drink

2026 state of the industry

beer report

Events

April 29, 2026

2026 State of the Industry Series: Alcoholic Beverages

In Beverage Industry’s annual State of the Industry: The Alcohol Beverage Market, analysts S&D Insights LLC delve into these trends and how they’re shaping the industry.

View All Submit An Event

Poll

Retail Coffee Segment

What retail coffee segments will fare well into the next year?
View Results Poll Archive

Products

Milk and Dairy Foods Nutrition, Processing and Healthy Aging

Milk and Dairy Foods Nutrition, Processing and Healthy Aging

See More Products
Vote for your favorite new product

Have your say in what makes it to the top this month!
Vote for your favorite new product and help us celebrate excellence.


VOTE NOW!

Related Articles

  • Taster's Voice

    See More
  • Taster's Voice

    See More
  • Taster's Voice

    See More
×

Elevate your expertise in the beverage marketplace with unparalleled insights and connections.

Join thousands of beverage professionals today. Shouldn’t you know what they know?

JOIN NOW!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletters
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing